An Overall Analysis of the Intelligent Automation Concept

An Overall Analysis of the Intelligent Automation Concept!

Today, the word that all businesses exaggerate is digital transformation. Though most of them actually comprehend its literal meaning, many are still perplexed about what it is and where to start. And in a way, they are right, as there is a lot to take care of if you want to move with the fast-moving digitized world.

This is where IA or Intelligent Automation comes in. Digital transformation requires the use of various state-of-the-art technologies, and rather than focusing on each of them individually, IA enables you to focus on all of them together.

So, what is intelligent automation, what are its benefits, and what are its applications? All of these questions will be answered by the end of this article.

What is Intelligent Automation?

IA, or Intelligent Automation, is an excellent blend of AI, RPA, and BPM technologies to streamline and automate business operations. In addition, these technologies can be used in sync with each other to analyze data and make decisions based on that.

Here are some examples to understand what IA is.

Example 1: An automotive manufacturer can use demand and supply data to gather valuable insights and control production speed. The automotive industry uses RPA or robotic process automation technology that reduces human intervention and errors. Thus, allowing you to produce better, high-quality products.

Example 2: An insurance provider can use technologies like AI, NLP, and chatbots for effective claim processing. As claim processing requires a lot of paperwork, chatbots backed by AI and NLP can allow users to submit claims with pictures. In addition, they can further classify the claim documents and also detect fraudulent claims, if any, made by the users.

Intelligent automation can be a savior of the insurance industry as 41% of customers are likely to change their vendor as they do not provide digital capabilities.

So, this is the meaning of intelligent automation.

What are the various critical elements of Intelligent Automation?

As intelligent automation requires quick decisions based on faster data analysis, various critical technologies can streamline these operations. Here are some key technologies forming the pillars of intelligent automation.

AI (Artificial Intelligence)

Artificial intelligence is the technology of tomorrow. Unlike every other technology, AI has greatly impacted every other sector to its core. Basically, wherever there is data generated in huge volumes and needs to be used insightfully, AI plays a key role.

In the case of intelligent automation, AI can be used to capture both structured and unstructured data and form a database for analysis. This knowledge base of past and current data can be compared and analyzed to draw valuable conclusions. Moreover, AI comes with various technologies that can be applied to data of different types.

One can leverage the power of NLP, deep learning, machine learning, big data, visual recognition, and other technologies to analyze data and make insightful decisions. AI is the brain of intelligent automation.

RPA (Robotic Process Automation)

Ok, just like its name, RPA is an interesting part of intelligent automation. Basically, an RPA is a software robot that runs on a machine. The use of robotic process automation depends on the type of application.

However, it is commonly used for repetitive tasks such as entering data in the forms, updating inventory ledgers, etc. The key thing in an RPA is that one has to program it in the way one wants. RPA aims to eliminate the need for human intervention and boost process speed by automating mundane, back-office tasks.

When coupled with AI, RPA can be used to perform more complex tasks.

BPM (Business Process Management)

Business process management or business workflow automation ropes in people, data, and systems. The collective use of well-formatted data by people of the organization is what BPM does.

It helps to automate the whole business workflow to allow better agility and consistency. By considering and allowing the required human intervention, BPM makes the data management and decision-making process easier. In addition, it can help in action control, reporting systems, and storage.

These are some of the key pillars of Intelligent Automation. However, IA is not limited to this. There are other technologies, too, such as computer vision, process mining, etc., that empower IA.

What are the benefits of Intelligent Automation?

As the IA concept is backed by some of the most powerful technologies of the 21st century, it is surefire to provide remarkable benefits!

  1. Better ROI for businesses: Intelligent automation is empowered by AI that can undertake complex data calculations at a remarkable pace. Hence, businesses like telecom and manufacturing can easily enhance customer experience by timely diagnosing the problem and fixing it (predictive maintenance). Better customer experience boosts company ROI.

  1. Faster time to market: With intelligent automation, firms like Automotives can plan their production before time to ensure the timely delivery of products. As every process is automated, you will take less time to launch the product in the market.

  1. Improves customer experience: Intelligent automation involves no human intervention, ensuring zero chance of error. With zero errors, the quality of the product will be top-notch, ensuring enhanced user experience. On top of all, with IA, you can also resolve user queries quickly.

  1. Regulation and Compliance: As businesses need to adhere to various industry regulations and compliance requirements, IA can easily take care of it with task automation features.

Discuss the Applications of Intelligent Automation!

Due to the comprehensive and advanced set of features and benefits, IA can be leveraged by various industries.

Insurance

Automated and faster data processing backed by AI, ML, and OCR in IA can be used to process claims faster. The swift actions can also be helpful in spotting fraudulent claims, if any.

Healthcare: IA can also be used to capture patient health data and analyze it to provide faster treatment. Moreover, online chatbots can be used to provide help to people in remote areas.

Automotive: The automotive sector can benefit a lot from IA. The data fetched from the dealers can be studied to adjust the production line’s working to meet targets. Other than that, as fewer humans intervene in the workflow, the chances of errors are negligible and better output. Here is an example!

Conclusion

Intelligent Automation is in its growing phases now. Once it becomes strong-footed, it can be used in collaboration with other technologies like IoT to deliver better output to business owners. Its horizon can extend way beyond the mentioned application areas. Brands like Volkwagen and IBM are already leveraging the power of IA to improve their operations.
To know more visit Reinforceglobal .

How is AI impacting mobile app development

How is AI impacting mobile app development

The number of smartphone users is growing so, every brand or business is developing their mobile app to find a space in their customers’ phones. However, to ensure superior customer experience, the mobile app should be fast, user-friendly, and technologically advanced.

When we talk about any technology, it is ever-evolving and keeps updating and upgrading. And so is the case with mobile apps, which keep updating and improving regularly.

Thanks to the evolution of Artificial Intelligence technology that is helping to improve users’ experience.

Many organizations have realized that Artificial Intelligence (AI) and mobile learning are the most necessary elements in the technological world. They have changed the way we communicate with the people around us.

The AI technology, shown earlier in scientific movies, is now becoming a part of our lives, from media, travel, virtual assistant, chatbots, advertising campaigns, and now even self-driving cars are using AI to understand the user behavior and act accordingly.

To achieve the maximum benefit of AI in mobile technology, the developer needs to have a better understanding of the technology and the right approach to ensure a superior user experience.

Here are a few benefits of AI integration in mobile app development.

User Experience: Many mobile apps fail as they lack user engagement and experience. Using AI in mobile apps helps analyze users’ behavior and better insight into their profiles. AI informs the mobile app what the user is looking for and how the app is in use. This information helps the app developers make the desired changes in the app to ensure a better user experience.

Personalized Experiences: Search engines are getting advanced by incorporating AI and Natural Language Processing (NLP) which helps understand a user’s intention and behavior. Likewise, mobile apps are leveraging AI to understand their users better and optimize search results based on their needs. So, the users do not have to remember what they searched a week before as their app does it for them.

Perfect Results: AI technology; has been designed to work on larger data sets, considering every possibility and mapping. Many industries, like healthcare, which require a high degree of accuracy, can utilize AI to deliver precise results. AI ensures more accuracy in medical checkups than conventional manual processes. And so, the integration of AI should be considered while developing mobile apps of industries where accuracy is paramount.

Real-time Forecasting: Numerous daily activities are difficult to track. AI integration in mobile apps can help in real-time predictions (traffic, weather, etc.) for the users’ benefits. AI in mobile apps can also help in formulating and correcting emails.

So what is the future of AI?

Well, the Artificial Intelligence future depends on its wise implementation. Reinforce Global provides advanced mobile app development solutions based on AI to industries from different segments.

How to create a successful mobile app for start-up

How to create a successful mobile app for start-up

The number of start-ups is increasing every day in the market with a rapid speed across all the industries. Not all of them attain sustained success in their ventures. Start-up faces tough challenges in market competition, customer loyalty, and business value as compared to established business.

From all the challenges on a way of start-up companies, the major is to connect and engage with the audience, stimulate their interest and win their trust in a short time period.

Straight efforts are not enough to gain higher ROI for your start-up business success. In order to build a brand and enter the customer market effectively, you will need a unique approach with a fresh perspective.

People spend a lot of time using their smartphones for different purposes thus building an app for the start-up is the best idea. Part of the ever-evolving technology mobile app is the revolutionary way to engage with customers and spread business awareness among the target audience.

The responsive website gives a limited extent to the user whereas mobile-optimized experiences delivered by a dedicated mobile app offer convenience and fast engagement. Mobile applications built with clever aesthetics and unique vision can result in a memorable user experience.

The mobile app puts all the required information at the fingertips of the user which makes it an instant marketing tool for start-up businesses.

Following are the list of benefits that start-up business can reap by having a mobile app:

1. Mobile apps are cost-effective:

There is a misconception that making a mobile app is a costly deal and a responsive website will put the business on top of the list. The number of benefits received by a business from mobile apps can easily surpass the investment made in mobile app development.

Mobile apps are considered a cost-effective medium to reach specific customers who look for business brands, products, or services. The mobile app gives you access to millions of users ready to interact with your brands and wants to gather more information about your product and service. Developing a mobile app could prove to be a better and dominant tool than just a responsive website.

2. Mobile is where people are:

It is hard for anyone to imagine a day without a smartphone hence using mobile is both a fever and inevitable need. Mobile has become a part of our everyday dynamics. People use their pocket-friendly mobile service for social media engagement or for amusement, travel, and movie ticket bookings, eCommerce purchase, streaming music, watching videos and the list goes on and on. Intentionally or unintentionally people interact with the brands through mobile apps which fuel online branding activities and create scope for customers’ engagement.

3. Mobile app means rapid engagement machine:

Mobile app fulfils many purposes at times e.g., Information of user, purchase, pricing, messages, a news feed, recent search, etc. With numerous features each with distinctive meaning, you can deliver the information and business message in a form that customers admire the most. It is true that mobile apps can trigger unbelievable emotions and can bring incredible value.

Your start app can tell the entire story of your products and services without being too intrusive. By managing in-app activities you will experience higher engagement.

4. Your mobile app is the data center

The mobile app can conduct all your marketing activities on one common platform and helps you to learn more about customer preferences in real-time. Your mobile app allows you a substantial ground for tracking and collecting the information of users like their preferences, actions, choices, inquiries, interests, and frequent visits. With this rich extracted data you can build a strong strategy to deliver personalized services and a better user experience. This will help your business to attract more customers to your start-up and influence them to look at your brand with positivity.

Conclusion:

The above-listed benefits of building a mobile app for start-ups explain how investing in a mobile app is an important task. Either you have just launched your start-up or are about to give it a shot, a mobile app is the best way to leave a significant impact on mobile-savvy customers.

If you are ready to develop a highly functional, effective, and user-friendly app, you can discuss it with one of the leading IT development companies in the USA, Reinforce Global.

This is how augmented reality will shape the mobile app development

AR reinvent the way users receive information and interact with the app combining visuals, sounds and enhance interactivity. It is a powerful engagement tool that businesses can use in their software products.

Many tech industry leaders believe that AR is promising technology and already yielding profits. Microsoft, Google, and Apple are already developing Microsoft HoloLens and Apple ARKit that will allow developers worldwide to create new AR applications. AR will be part of the great revolution in developing gaming and entertainment mobile apps. Few companies have an in-house development team for developing AR and VR apps, you want to outsource your app then Reinforce Global Can Help.

If you have decided to invest in AR must read the latest trends and applications of augmented reality.

1. Mobile AR Engages Customers:
Mobile apps are the widest distribution platform where you can present your product and services to millions of users. It fulfills all the needs to bring directly to your customer’s fingertips that too personalize and fascinating visuals.
AR technology app development needs special attention to testing, this will help companies to recognize if their final product will engage their users or not. Many industries like games, retailers are discovering AR’s power to engage users

2. AR Powers Indoor Navigation:
We all have to rely on Apple’s Maps app or Google Maps especially navigating outdoor destinations and we know that convenient navigation is essential in this digital era. When we talk about indoor navigation these mapping services cannot help and we need a different solution. That’s where AR can help. Through AR-based indoor navigation, visitors can find the easiest routes to shops in the mall. AR navigations can be integrated with security solutions that restrict access to specific areas.
Better indoor navigation helps users find their way in large office buildings, airports, hospitals, factories, and shopping malls. It also enhances passenger flow. Combine AR with machine vision to build an indoor navigation tool. Mobile navigation app scans specific marks placed throughout the building to determine a user’s location inside.

3. Face-Based AR Boosts Fitness Apps:
The feature of AI can be implied in all fitness applications. AR-based applications show progress towards weight loss goals. Facial recognition technology powered by AR is opening new doors of opportunity for apps.

4. AR Enables Object Recognition:
AR is used to recognize the object and get additional information through a virtual manual on smartphones. It gives a convenient way for the users to be familiar with new electronic devices. This AR technology is helpful for all smart home appliances, cars, or machinery app dashboards.

Your Business Can Benefit from AR:

Augmented reality is a revolutionary way to make an app more interactive and keep your customers engaged. From product presentation to real-time monitoring, service delivery to navigation AR is diverse enough to serve B2B and B2C markets.

AR is a perfect opportunity to give companies an edge over the competition as it is more common and easier to employ.

Importance of Mobile Design

Importance of Designing in Mobile Apps

Approx 218 billion apps were downloaded from the iOS app store and Google play store and it does not include third-party app stores. It is roughly 15 Persons and that’s a lot of applications. Downloads are in billions no wonder the average churn rate is 57% in the first month and 71% after 90 days.

So why it is so many apps fail?

The Most repeated errors are failing to maintain consistency throughout the lifespan of an application and difficulty attracting users in the first place.
The most challenging part of designing an app is to keep it simple without making it repetitive and boring. An app must provide appealing design and UX details without neglecting a greater purpose

Technical education has increased in people year by year. Comforting prospect is designer can experiment with app designs and offer innovative solutions. Using AR or VR, VUIs and many other technologies new way of interaction can be designed

Having freedom is a great thing but it is equally important to know the current trends and what designers are looking forward to and creating in 2021. The more knowledge you have about the industry and customer experiences design becomes better.

The Keystone to Know When Designing Mobile Applications:

A. Information Architecture:
The main objective behind IA is to offer easy navigation to the users irrespective of the browser they are using. In other words to help people find what they are looking for. Information architecture is all about providing a top-notch navigation experience.

B. Interaction design:
It is the conceptual design through which users interact with an application. It comprises elements such as fonts, images, aesthetics, colors, icon, etc.

C. Usability:
Mobile app design principles also include ensuring that users are getting information that they need through using the application and a self-serving way to handle issues is provided. The end goal of usability is that users can be achieved and there are no misplaced critical features.

D. Visual Design
Strategically implementing elements such as fonts, images, colors, icons, etc. improves the ornamental value of an app. It is all about making an impact on the users every time of their interactions. It is the definition of an app in the user’s eyes.

Summary:

It is essential for design teams to acknowledge how determining the mobile app market is and do their best to differentiate their offering from thousands of others apps occupying the same space. To make this possible, the designer should have an intelligible vision of what the mobile applications industry is dreaming to achieve.

Using interactive design process and following mobile app design best practices that includes user feedback into the process is one of the perfect ways to create an app that stands out

Get in touch with bespoke mobile app design company Reinforce Global that can help you deliver lasting memories

Why opt Flutter for cross-app development in 2021

Why Opt Flutter For Cross-app Development In 2021?

In this ever-evolving IT realm, knowledge and skills in all the latest techs are precious. Since there is a high demand for mobile apps among users, their development won’t stop any time soon. Statistically speaking, global mobile app revenues are predicted to exceed $365 billion in 2023, according to Statista. This is only scratching the surface!

More and more businesses are attempting to leverage the growing number of users in the Apple Store and Play Market to launch products that will go viral. Read on to find out which fits your business better when we compare two popular development frameworks — Flutter and React Native.

What Is Flutter?

Thousands of businesses have already developed appealing and easy-to-navigate products with the help of Flutter, an open-source UI development toolkit. Google released this UI toolkit in 2017 to make it easier to build cross-platform mobile applications from one codebase.

Some of the popular mobile apps that are developed with Flutter include Alibaba, Google Ads, Birch Finance and Coach Yourself.

What Is React Native?

A mobile framework created by Facebook, React Native was released in 2017. Besides building native and cross-platform apps for iOS and Android, you can build apps that work on other platforms like Apple tvOS, Microsoft Universal Windows Platforms, and others using this framework.

Some of the popular mobile apps that are developed with React Native include Delivery.com, Townske, SoundCloud Pulse and Airbnb.

Key Differences Between Flutter and React Native

  Flutter React Native
Programing Language

Flutter uses Dart as a programming language which is considered to be a client-optimized language, ensuring fast compilation to ARM and 64 Machine Code. It offers easy code loading and compilation in the development process, as well as effective AOT compilation strategy.

 

 Statistic show that almost 67.8% of developers prefer JavaScript to build mobile apps on React Native. As a client-server architecture, the language allows data validation on the browser rather than on the server.
Testing Support Flutter offers widget testing which is applied to test multiple widgets as text, screen layouts, and buttons; unit testing to verify whether a single method, function, or class is correct; and integration testing to check if all tested widgets and services work well together. Developers use JavaScript testing frameworks like Jest to test snapshots to deliver top-notch cross-platform apps. It also has unit and integration automated testing.
UI Components and API Development Flutter doesn’t have a dependency on the platform’s APIs. There is a library of widgets that helps developers build interactive user interfaces, and all necessary plugins are included with the toolkit. React Native uses JavaScript bridges to communicate with UIs that should be rendered. Also, Objective-C APIs and Java APIs components are needed for rendering on iOS and Android respectively.

So far, Flutter has acquired 114k stars on GitHub. Google has recently shared Flutter developers’ share and revealed that 35% work for a startup, 26% are enterprise developers, 19% are self-employed, and 7% work for design agencies. In a survey of cross-platform mobile frameworks used by software developers worldwide in 2019 and 2020, 39% developers chose Flutter app development.

Reinforce Global is one of the reputed custom software development companies in the USA that uses innovative technologies to help consumers customize their mobile apps, websites, and software. They specialize in custom website design and development services, code review & audit services, and prototype/MVP development services which assist clients in taking their business to the next level.

reinfroce- Significance of Mobile Application in 2021

Significance of Mobile Application in 2021

As we all are trying to adjust with our new normal, the importance of digital transformation has become obvious. We have seen the significant change that consumer behavior has forced organizations across all verticals to revaluate their business models since the beginning of the pandemic. During the global lockdown, some marketers have recognized the opportunity to shift and provide additional value to their users while it has bought a lot of uncertainty to many businesses. The mobile-first companies that have captured the attention of an increasingly mobile society are kicking the traditional enterprise out of the competition. The truth of the matter is having a mobile presence has become vital to survival
However, finding success in the mobile market is not a difficult task. Breaking into the mobile process requires detailed research, extensive planning, and unbeatable dedication. To step in into the mobile market you need a partner who can make an extraordinary application for your business and can make a digital transformation of your business.

Here are a few tips for choosing the right mobile company to launch the application

– Competency and Industry Experience:
Check the core competency of the company. Look for the answers of

  • Are they skillful enough to build your kind of app?
  • Does app development is their main forte etc

– Portfolio:
Check the website of the company. If their website is not up to the mark they will not be able to provide you the desired result. Also, check the client’s testimonial and go through the portfolio. It will speak their skills, knowledge, and work ethics.

– Coding Standard: 

Coding standards help to ensure safety, security, and reliability. Make sure that they use the best app development frameworks for hybrid and native mobile applications.

– Better Communication:
Better communication encourage flawless and effective app development. Ensure every small detail related to the progress of your application is discussed and all your doubts have been cleared. Good communication will not only satisfy both parties but also ensure the timely delivery of the product.

– App Support and Maintenance: 

Problems and errors occur after launch also. Before finalizing an app development company checks if they provide app support and maintenance post-launch.

– Key Takeaway: 

We move forward in 2021, it is clear that mobile is a key to success. To win in this game where the majority of influential enterprise already has a mobile product in the market, the focus should be on how to provide more value to the customers by improving current product and application. These newfound opportunities have the potential to lead to greater success, reach business goals, cut the cost and get the leg up on the competition.

To be ahead in this mobile game choose Reinforce Global Solution as your app development partner. It is the leading IT development company with over 10 years of experience. We specialize in App development, UI/UX, and many other services related to AI, Machine learning, and Dev Ops.

How Cloud Development has made remote working efficient during Covid-19

How Cloud Development has made remote working efficient during Covid-19

When the pandemic hit globally last year, a lot of companies were not prepared to allow their employees to work from home. Some had to struggle to find the best solution while some were easily able to transition. One reason why most companies were able to do so was because of cloud development. In this article, we are going to talk about how cloud development helped thousands of employees to work efficiently from home during Covid-19 times.

Cloud concept is based on virtualization which means it is a process that lets more efficient utilization of physical computer hardware. It enables users to create virtual machines that are virtual representations of a physical computer. You can open a company’s network/documents on your machine, in a way you will be working on a virtual desktop of your company.

Let us see what all advantages it brings:

Work from Anywhere – The cloud platform can be accessed from anywhere without any requirement of any software. Cloud development has allowed employees to work from anywhere and create a document or code a program. Since employees are accessing the documents and doing the required work from anywhere, the companies can maintain their productivity even when everyone is at their home.

Collaboration – Seamless collaboration is very important for the success of any project and business overall. Given most of the companies now are working from different geographical locations, they should have a platform to collaborate as and when needed.

With the cloud, several team members can work on the same document, provide their updates, save changes, etc. You don’t have to send emails to others every time you make an update in the document. Using cloud development, employees are able to remain in touch with team members through normal and video calls.

Secured – The biggest challenge for companies at the start of the pandemic was to ensure the security part when they allowed employees to work from home. The office network is fully secured but home networks are not. Most businesses were worried about what will happen when employees start working from home – security not only in terms of hacks but also power and system failures.

With Cloud technology, one can save and backup all the files continuously in the cloud. So even if the system crashes in between work or there is a power failure, no work is lost and hence the productivity never goes done. Most cloud software guarantees high availability which means companies can continue their operations without disruption.

Cost-effective and Scalable – The businesses were easily able to use the cloud at the start of the pandemic because it is a very cost-effective solution. Given all the benefits it was providing, the cost was never the show stopper. Most cloud providers charge for the services used – management can increase or decrease the number of users as per their requirement. If the team size is going down, they can simply reduce the cost by reducing the number of licenses.

With so many features, cloud development has ensured thousands of companies are able to work in a hassle-free and cost-effective manner in these tough times.

Drive Business Growth with the help of IoT Apps

Drive Business Growth with the help of IoT Apps

Technology enables millions of devices to interact with each other each day. Internet of Things is here and is fast making its way across various industries. The technology is still evolving, connecting devices to people and other gadgets.

You can’t have failed to notice that the Internet of Things is everywhere these days. The IoT is set to be one of the biggest trends of the next few years, promising a revolution in everything from how we use energy to how we buy milk.

Where are that spot these days where we can’t see the internet of things? Nowhere. The biggest trend of the decade is IoT and it will be for the next few years. It will bring a revolution from how to control traffic to when to buy groceries.

We have witnessed that desire for connectivity has gone a little overboard with a smart toothbrush to the juicer, refrigerator, television, watches, and the list goes on. There are some of the IoT ideas that can change the world’s perception of looking at things completely like Amazon Alexa and Google home. They can control almost all the electric gadgets in your house like AC, TV, lights, etc. Another example is self-driving cars, they are completely reliant on the sensor of IoT regulate when to start and stop if there is an obstacle. Near 90 million US adults have smart speakers, an example of how IoT has become part of our life.

The Internet of things has come far away. There are smart cities wherefrom traffic to electricity, everything is regulated on IoT. Enhance efficiency and react to problems on a wide scale.

According to research, around 2.5 billion people are connected through 31 billion gadgets connected through IoT. Well, business firms can benefit from IoT in a number of ways, right from automating their systems to enhancing the purchase process. Leading marketers have termed this seamless mechanism as ‘hyper-connectivity’, quite rightly.

Let’s have a look at how IoT application development can transform your business density.

Transforming the Business:  

 IoT can improve employee efficiency, track supply chain, assets, and operations, deliver a better customer experience. It can connect people, processes, and applications so that changing conditions can be quickly adapted. IoT has bought a completely revolutionary method of data collection. It is also embedded with the predictive maintenance algorithm. Any industry transformation can be done from IoT.

Enhance Efficiency:

IoT comes with the possibility of automation. Smart offices use many connected devices that manage, control, and monitor different operations across the business. These automated repetitive tasks done by the IoT can improve the productivity of employees. It can free up the time of employees so that they can focus more on complex work.

AI assistant can well organize tasks all day by learning habits and linking with other devices to become part of the IoT ecosystem. It can help employees to manage their schedules and use time effectively

Leveraging customer experience

Customer experience is a key issue, determining the ability of a firm to keep its customer base intact. Various companies are relying on established professionals for IoT application development. It helps to provide the customers with the type of experience they would expect from the company. For instance, have a look at the automotive industry. The vehicles are integrated with smart technologies to provide the location and diagnostic data to the users. They also furnish usage data like the speed, fuel consumption, and lengths of the trips. Again, logistics companies use the internet of things for their customers, enabling them to keep a track of their shipments. The concept of real-time information and updates has received a consolidated form with the advancement of IoT.

IoT has the power to turn the information into unmatched opportunity, a wealth of experiences, and actionable insights for business. All you need is right connected communication

Optimum utilization of assets

At times, business firms are unable to keep a record of their assets, which may lead to the under-utilization of the resources. This includes their tools, machinery, and equipment. Through an automated system, you will be able to keep track of your resources, utilizing them in the right way. Apart from this, it is also easy to detect faults in your assets when you have a refined mechanism to assist you. Today, the reputed platforms for IoT incorporate the technology for retail firms, manufacturers, utility, hospitality, and transportation industries.

Enhanced security System: 

IoT does more than just allowing you to observe the offices and places from different locations. Smart Cameras are integrated with IoT. It can recognize the faces, hence if it finds an unfamiliar person or found someone entering the office at odd times it will send you an alert. It prevents robbery and increases security

Conclusion: 

In our, all life spheres Internet of things has extended. The IoT unite data, people, machines and process to make the networked connections more valuable

There will be more evolution in IoT for small and medium businesses. Naturally, the use of devices will increase, and hence devices connected with IoT will increase, with increasing usage efficiency of its implementation will keep on rising.

If you would ask anyone that which business is beneficial with the implementation of IoT? The answer will be Any.

Incorporate IoT software into your business? Contact Reinforce Global Now!

Revamp your e-commerce website to Increase Online Sales

Are you eager to increase your organic search traffic?
If the answer is yes, then get set to experience the powers of SEO with us. While e-commerce websites might seem like a big headache to you, an effective architecture of information, best SEO acquisitions, and content marketing strategies can make a huge difference in your sales and revenue. All you need to do is focus on the overall appearance, the user experience, and the strategies that can make your sales go up within a few days.
Here we have discussed some implementable strategies, if adopted it will assist you in increasing your website’s conversion rate.

1. Make the website user friendly:
First let talk about us, if we are buying or surfing online how long you would be on the website which does not have proper navigation, easy buying option or call to action? The answer is not more than a second.
Keep your website simple and user friendly. Also, you can give a call to action button or chat boats for quick help. Keep your social media handle so that customers can trust you. Even if the customer’s intent is not buying then only he/she can browse your website and it increases the credibility.

2. Product Images, video and Description are Important Players
Another question for you is what is the main influencing factor of online shopping? I know the answer this time also, An Image. Online shopping is all about the visual experience. Put images and videos of the product to give a better idea to the customers. Put the Videos showing how to use a product or different usage of a single products, show the different angles of the product etc.
Description of the product plays an important role too. The second thing we look for after an image is description of the product. Description authenticates the assumptions that have made by customers from images of the product.

3. Create a Good Internal Link Structure
Internal linking is one of the strongest weapons in SEO. However, in order to achieve better search results, your emphasis should not be just on the ‘link building’ but ‘link architecture’. Apart from being search engine friendly, your internal link structure should be user-friendly as well. One of the ways in which you can do all this is by linking products to their respective category by taking into consideration both the user perspective and SEO optimization.

4. Focus on the Category Pages
If there are any other pages as powerful and important as the home page, they are the category pages. Treat all your category products as individual home pages that contain the relevant product data. Add emotional content on your category pages so as to connect them with your products. Be specific with your tags and strategies while sharing your products on social media.

5. Share User Reviews and Feedback
Did you know that featuring product reviews and testimonials on your website can increase your sales up to 18%? If studies are taken into consideration, around 40.9% of the customers give more emphasis on feedback and product reviews while making an online purchase.
One pro tip is to pick out some of your best reviews and showcase them on your home page to increase the credibility of your website.

6. Don’t Underestimate the Internal Site Searching
Even most of the experts at times underestimate internal site searching and as a result, end up in losing sales. Make sure that people who search with a wrong spelling, hyphenation, synonym, or error in spacing are taken to the appropriate pages. Track the keywords with which the people are searching for products on your website and also the revenue that they generate. Count popular searches, optimize your internal search, and test your website to get more traffic.

7. Prime the mobile view:
Most of the traffic on the e-commerce website is from a mobile device. Hence ignoring mobile devices can be a Himalayan blunder. Mobile devices have wrapped us around the fingers and that is why more than half of internet shopping is done from the mobile.

8. Create Your Content Strategy Based on the Search Data
Content marketing has become an important part of the SEO strategy to target and penetrate the eCommerce market. The best content is based on keyword analysis and research. Business giants who harness more profit and revenue only create content that matters to their customers.
It is not necessary that it have to be about your product but it can be about what is trending in the market, a topic that has been discussed on social media. The ultimate goal is to it should interest your niche audience.

9. Security is a Vital Feature
In this complete digital era people are concern about their finances as well as personal data. When customers provide you their details it is the responsibility to ensure them that it is safe to shop from your website. You can do this by putting the logos and texts that certify that you comply with the security standards.

Conclusion:
We hope that these strategies will help you in achieving more traffic and generate more revenue for your business. If you want to connect with the experts, contact Reinforce Global Services, a Custom Software Development company