An All-Inclusive On How to Start an Online Store with Shopify

An All-Inclusive On How to Start an Online Store with Shopify!

The availability of almost everything online has significantly boosted the demand for online stores. Today, no matter if the person wants to buy a car or a small hairpin, they definitely check the product online.

With an increase in online shopping, many brands have surfaced, making it easy for sellers to set up an online store. WordPress, Shopify, and Woocommerce are some common names of eCommerce platforms that allow budding entrepreneurs to venture into the online selling business.

Why Shopify?

Among all of them, Shopify is an eCommerce platform that most sellers prefer. Here are some facts and statistics supporting the same.

  • Shopify powers over 4 million online stores worldwide.
  • The eCommerce platform is used by sellers in around 175 countries.
  • 65% of Shopify stores are based in the United States.
  • You can use Shopify for a selling cost as minimum as $5 per month.

By reading these stats, you might have decided to set up a Shopify store. The next question that you might have popped into your mind is how to start a successful Shopify store.

Let’s read ahead and find out all about it in this article.

How to Start a Shopify Store for Beginners — All the Essential Steps!

Make sure that you follow each and every step described below to get the best output!

  1. Have all the Prerequisites Ready!

The number one step to starting an online store is to have all the prerequisite information in hand. Before you begin an online store, you need to have the following!

  • The list of products and their images.
  • The pages you want and the content for the same.
  • The business idea and the website logo.

Other than these, your motive should be clear in your mind. You must be sure about the time and money you need to invest in the store. Most importantly, be clear about how casual or serious you are with this business.

  1. Get a Good Business Name

Starting an online store officially begins with deciding on a business name. This is an essential step. However, you need to ensure that you don’t spend much time on it. It is best to have the word ‘store’ or ‘shop’ in the name to decide on a domain easily later on. For example, if you are a jewelry business, go for an antique jewelry shop.

  1. Make a Shopify Account

When you have a business name, you need to make a Shopify account. In the beginning, you can go for a 14-day free trial that the platform offers. When you have signed up for the trial, you need to enter some details like your business name, email address, and password.

After answering some questions, you will see the dashboard of your Shopify account.

Tip: Make sure to think carefully before entering your business name, as you won’t be able to change it after that.

  1. Begin Adding Product

Yes, you must be tempted to redesign the store as per your preferences to make it look vibrant and attractive. However, adding products to your store will give you a better value for your time in the initial stages.

To add products, click on the Products Tab on the left, and choose “add your products.” In the add product section, there are numerous variables that you need to take care of.

Product Title Keep the product title relevant, clear, and as short as possible.
Description  In the descriptions.


·         Highlight your product’s USP.

·         Keep the product descriptions simple to read, short, and crisp.

Product media Add high-quality images and videos. The image should be 800 by 800 pixels for Shopify.


For videos, ensure that it is not longer than 10 minutes and less than 1 GB in size.

Product price  Make sure you keep the price of the product which isn’t much high so that users refrain from buying the product and is not too low, which may question the quality of the product.

Other than these details, you also need to add details like inventory, shipping, product variants, and search engine listing details. These details include a meta title and meta description. Do a thorough keyword search before writing the title and meta description. Keep the meta-description of 155-160 characters.

Tip: You can also make product collections once you have added all the products to the store. Shopify enables you to do it manually or automatically.

  1. Work on the Other Pages

After adding the products to the store, you need to focus on developing the other pages. About Us, Blog, Contact, etc., are some of the most crucial pages for your online store.

These pages can help the users understand your business well and make an informed choice based on their understanding.

  1. Get Started with the Visual Part

The visual part of your store includes a lot of things, such as

  • Navigation bar: this bar will contain all the major pages of your website. You can create it by going to Online Store > Navigation.
  • Theme: Go to the Shopify Theme store and pick your favorite theme. Make sure that the theme has all the features you need.

After this step, you can create the homepage of your store and add a logo to it. You can also make some color and font changes as the theme permits.

  1. Work on the Operational Part

Once the visual aspect is done, go for the functional aspect of the store!

  • Setting shipping rates: Go to Settings > Shipping and Delivery. Here you can set your shipping area and rates. You can go for flat, calculated, or free shipping rates.
  • Set up taxes: Go to Settings > Taxes and Duties and set up taxes based on your country.
  • Choose a payment gateway: In Settings > Payments, select the payment gateway using which you want to receive payments.

Note: There are over 100 payment gateways supported by Shopify!

All these are the basic and major steps for how to start a successful online store with Shopify. However, it is best to connect the store to a domain before you launch it.
You can do it by going to Settings > Domains. Here, you can either buy a new domain or connect to an existing one.


These are some major steps that you need to take to get an online store started. However, Shopify has a lot more to offer. You can develop your store further by focusing on SEO, leveraging content marketing, using online ads to drive sales, and whatnot. You can even add more channels to expand your reach. This is all about How to start a successful Shopify store.
If you are looking for professional support in developing an online Shopify store, you can seek assistance from Reinforce Global. The IT agency offers its clients all-inclusive app development, web development, and other IT services.

How AI Will Improve Customer Experience in 2023

How AI Will Improve Customer Experience in 2023

Whether it is an online website or a phone app, customer experience is the primary element that transforms the stature of a business. It doesn’t matter how good the user interface is; if the functioning and navigation of the website are not good, users will not entertain your business.

As per stats, 42% of the customers are willing to pay more if offered a friendly customer experience. Now, with the speed at which technology is accelerating, it can be tough to keep up with the competition all the time. Hence, the use of top-end technologies like AI, ML, Blockchain, and many others has increased.

Out of these, artificial intelligence has gained massive traction in the past decade. It is being used in almost every industry today. But how can it affect customer experience? How can AI for customer experience be beneficial? Let s read ahead and find out in this article!

What is AI for Customer Experience?

If we talk about AI first, AI is a technology that enables machines to do human-like tasks easily. Though it cannot mimic all human tasks, it can surely ease some of the tasks for humans.

Companies today use artificial intelligence to deliver better solutions to their clients and customers. How? Well, customer data is the centerpiece of this. AI helps firms to devise better and more valuable insights from the data gathered from various sources. The data is huge heaps, so it can take time to analyze for a human. Hence, artificial intelligence comes into the picture.

An excellent example of AI for customer experience is personalization. When a user interacts with a website, the website can keep track of pages the user has visited and the user of the product has searched for. This data is fed to a machine learning algorithm (part of AI) that finds a pattern in them and, based on them, suggests choices to target users with personalized products. Hence, enhancing customer experience.

As per stats, AI will power 95% of customer interactions. It shows that if you are not packed and jacked with AI applications, you may be crushed by your competitors.

How are AI Applications ready to Boost Customer Experience in 2023?

So, when it comes to customer experience backed by AI, there are various ways AI can improve and enhance it. Here are some of them!

AI Chatbots

If you have visited websites dedicated to the app or website development, you will likely see a chatbox at the bottom right or left of the page. Not only development but some shopping and entertainment sites also have these chatboxes.

Now, these chatboxes are controlled by chatbots at the backend. They can help users with some basic queries related to the subject. But, with the collaboration of AI and chatbots, it can be enhanced further to improve customer service and experience.

Though AI-backed chatbots are not ideal for all types of tasks, they can surely be used for some basic customer services like invoice management, order details, and account management. Today, some chatbots can even handle refunds for businesses. The chatbot built within the app can handle simple refunds if the user complains about bad food quality or missing items.

As 23% of customer service companies are currently using chatbots and 68% of the users enjoy the speed at which chatbot answers, they are surefire to improve customer experience.


How do you see only those ads on Google that interest you? It is because of personalization. Personalization is all about keeping track of what you are viewing on the web or a specific website. Websites keep track of what you are viewing on a website and target you with suggestions and ads later on.

With the help of artificial intelligence, it can be further enhanced as business owners can scan more data in less time. AI applications can help analyze heaps of data to consider previous customer preferences, conversation history, and other critical information to provide valuable suggestions. This can save a lot of time people spend searching for the required product or service.

If you need an example of AI and Hyper-Personalization, here is one!

Naked Wine is an online wine retailer that uses Hyper personalization to provide wine recommendations to its users. They collect user reviews and feedback and perform predictive analysis to offer wine suggestions that the users may like.

Real-time Decisioning and Predictive Behavior Analysis

Real-time decisioning deals with analyzing real-time interactions of users to provide them with suggestions and recommendations. There are millions of users interacting with a website at a time. Hence, manually analyzing data related to each interaction can be tough. This is where AI comes into the picture.

Artificial intelligence combined with machine learning is the perfect solution for this. Businesses can capture real-time data while the user interacts with the website and provide the required results. For example, if the user has just skipped an expensive product, you can offer them more cost-effective choices.

On top of that, predictive behavior analysis can also be performed on the data. Predictive behavior analysis is about modeling the data to find patterns and routines to target users with valuable suggestions. The best thing about predictive behavior analysis is knowing what to present to the user and when to present it.


So, if you are a business trying to make it to the top in the competitive market, you need to leverage the power of AI for customer experience. You see, customer experience needs to be super smooth and immersive. Hence, you need to keep it focused and qualitative. With a variety of methods out there, it can become tough. Therefore, artificial intelligence can be useful. It can keep your business always in the eyes of your prospects while you can work on more important things.

If you need any help with AI applications related to customer experience, you can rely on Reinforce Global. The custom software development firm in the US has adept professionals and years of experience.

An Overall Analysis of the Intelligent Automation Concept

An Overall Analysis of the Intelligent Automation Concept!

Today, the word that all businesses exaggerate is digital transformation. Though most of them actually comprehend its literal meaning, many are still perplexed about what it is and where to start. And in a way, they are right, as there is a lot to take care of if you want to move with the fast-moving digitized world.

This is where IA or Intelligent Automation comes in. Digital transformation requires the use of various state-of-the-art technologies, and rather than focusing on each of them individually, IA enables you to focus on all of them together.

So, what is intelligent automation, what are its benefits, and what are its applications? All of these questions will be answered by the end of this article.

What is Intelligent Automation?

IA, or Intelligent Automation, is an excellent blend of AI, RPA, and BPM technologies to streamline and automate business operations. In addition, these technologies can be used in sync with each other to analyze data and make decisions based on that.

Here are some examples to understand what IA is.

Example 1: An automotive manufacturer can use demand and supply data to gather valuable insights and control production speed. The automotive industry uses RPA or robotic process automation technology that reduces human intervention and errors. Thus, allowing you to produce better, high-quality products.

Example 2: An insurance provider can use technologies like AI, NLP, and chatbots for effective claim processing. As claim processing requires a lot of paperwork, chatbots backed by AI and NLP can allow users to submit claims with pictures. In addition, they can further classify the claim documents and also detect fraudulent claims, if any, made by the users.

Intelligent automation can be a savior of the insurance industry as 41% of customers are likely to change their vendor as they do not provide digital capabilities.

So, this is the meaning of intelligent automation.

What are the various critical elements of Intelligent Automation?

As intelligent automation requires quick decisions based on faster data analysis, various critical technologies can streamline these operations. Here are some key technologies forming the pillars of intelligent automation.

AI (Artificial Intelligence)

Artificial intelligence is the technology of tomorrow. Unlike every other technology, AI has greatly impacted every other sector to its core. Basically, wherever there is data generated in huge volumes and needs to be used insightfully, AI plays a key role.

In the case of intelligent automation, AI can be used to capture both structured and unstructured data and form a database for analysis. This knowledge base of past and current data can be compared and analyzed to draw valuable conclusions. Moreover, AI comes with various technologies that can be applied to data of different types.

One can leverage the power of NLP, deep learning, machine learning, big data, visual recognition, and other technologies to analyze data and make insightful decisions. AI is the brain of intelligent automation.

RPA (Robotic Process Automation)

Ok, just like its name, RPA is an interesting part of intelligent automation. Basically, an RPA is a software robot that runs on a machine. The use of robotic process automation depends on the type of application.

However, it is commonly used for repetitive tasks such as entering data in the forms, updating inventory ledgers, etc. The key thing in an RPA is that one has to program it in the way one wants. RPA aims to eliminate the need for human intervention and boost process speed by automating mundane, back-office tasks.

When coupled with AI, RPA can be used to perform more complex tasks.

BPM (Business Process Management)

Business process management or business workflow automation ropes in people, data, and systems. The collective use of well-formatted data by people of the organization is what BPM does.

It helps to automate the whole business workflow to allow better agility and consistency. By considering and allowing the required human intervention, BPM makes the data management and decision-making process easier. In addition, it can help in action control, reporting systems, and storage.

These are some of the key pillars of Intelligent Automation. However, IA is not limited to this. There are other technologies, too, such as computer vision, process mining, etc., that empower IA.

What are the benefits of Intelligent Automation?

As the IA concept is backed by some of the most powerful technologies of the 21st century, it is surefire to provide remarkable benefits!

  1. Better ROI for businesses: Intelligent automation is empowered by AI that can undertake complex data calculations at a remarkable pace. Hence, businesses like telecom and manufacturing can easily enhance customer experience by timely diagnosing the problem and fixing it (predictive maintenance). Better customer experience boosts company ROI.

  1. Faster time to market: With intelligent automation, firms like Automotives can plan their production before time to ensure the timely delivery of products. As every process is automated, you will take less time to launch the product in the market.

  1. Improves customer experience: Intelligent automation involves no human intervention, ensuring zero chance of error. With zero errors, the quality of the product will be top-notch, ensuring enhanced user experience. On top of all, with IA, you can also resolve user queries quickly.

  1. Regulation and Compliance: As businesses need to adhere to various industry regulations and compliance requirements, IA can easily take care of it with task automation features.

Discuss the Applications of Intelligent Automation!

Due to the comprehensive and advanced set of features and benefits, IA can be leveraged by various industries.


Automated and faster data processing backed by AI, ML, and OCR in IA can be used to process claims faster. The swift actions can also be helpful in spotting fraudulent claims, if any.

Healthcare: IA can also be used to capture patient health data and analyze it to provide faster treatment. Moreover, online chatbots can be used to provide help to people in remote areas.

Automotive: The automotive sector can benefit a lot from IA. The data fetched from the dealers can be studied to adjust the production line’s working to meet targets. Other than that, as fewer humans intervene in the workflow, the chances of errors are negligible and better output. Here is an example!


Intelligent Automation is in its growing phases now. Once it becomes strong-footed, it can be used in collaboration with other technologies like IoT to deliver better output to business owners. Its horizon can extend way beyond the mentioned application areas. Brands like Volkwagen and IBM are already leveraging the power of IA to improve their operations.
To know more visit Reinforceglobal .

Role of Augmented Reality in Metaverse

Role of Augmented Reality in Metaverse

The Metaverse is one of the world’s biggest innovations in the making. In fact, according to its creator, Mark Zuckerberg, it is supposed to be an invention that rivals the entire internet itself. As of today, the metaverse combines several technologies such as Virtual Reality (VR), Augmented Reality (AR), blockchain, social media, and everything that will revolutionize Web 3.0. Let’s explore this new world in detail and see how your business can utilize AR to take itself to the next level.

What is the Metaverse?

Mark Zuckerberg’s brainchild, the Metaverse is a virtual, parallel world that is meant to revolutionize the way we interact with technology and each other. It combines VR, AR, and the real world in ways never seen before.

You may have already seen existing virtual worlds that exist parallel to ours such as in popular video games like Roblox, VR Chat, and Minecraft. The Metaverse is here to change the world and impact areas such as:

  • Entertainment
  • Business
  • Trading
  • Social Media
  • Gaming
  • Shopping

What is Virtual Reality?

Virtual Reality, or VR is the technology that you may already have heard about or even used. It can generate a realistic 3D environment inside a computer that can be seen in 3D via a headset. It can make you feel you’re inside the virtual environment using three-dimensional tracking of your hands and head movements.

This world can be used to represent anything from a virtual shopping center to a realistic video game that makes you feel that you’re physically in it. Currently, the commercial applications of VR are beginning to change the world, and innovators are excited to see the direction it takes.

What is Augmented Reality?

Augmented Reality or AR can be considered the opposite of VR. Instead of sending you into a virtual world, AR brings the virtual world to you. It overlays the virtual world over your eyes while allowing you to see things from the Metaverse in the real world.

As of now, AR has been used in various industrial applications such as design and fabrication. Commercially, it can be used for features such as GPS, as seen with the age-old Google Glass.

Unlike VR, AR does not require users to wear bulky headsets as it can work with all kinds of smart glasses. The prime pop culture example of the potential of AR is in the Marvel film Spiderman: Far From Home, where the EDITH glasses are used to interact with technology while being present in the real world.

Mixed Reality: The Best of Both Worlds

Mixed Reality or MR is where the worlds of VR and AR merge together. Apart from allowing you to interact with virtual objects, it lets objects of the real world interact with objects of the virtual world.

Unlike VR, which immerses the users in a totally virtual environment, or AR, which simply overlaps digital content on top of the physical environment without considering its unique and changing composition, MR devices constantly gather new information happening in the surroundings.

However, it is important to note that MR is still in development and is not fully implemented on any device. In contrast, VR has already been conquered by Meta’s Quest 2 line of VR headsets, while Microsoft’s Hololens currently dominates the AR industry.

Why Should Your Company Be in the Metaverse?

Besides mixing realities, this universe will have its own value chain where people and businesses can buy and sell virtual goods and services, such as NFTs (Non-Fungible Tokens).

To make the best out of this new technology, you’ll need to be in it in some way to be able to participate in what’s likely to be a substantial economy shaping the future of technology and digital interactions and will definitely change customer behavior.

Final Thoughts

Since the Metaverse is a project in the making, it is hard to predict the direction it will take years from now. However, as of now, AR and VR both will serve as the key platforms that will allow businesses to make their debut in this parallel world. To know more Contact Us- Reinforce Global

Web Development in 2022 Latest trends, mistakes, and misconceptions

Web Development in 2022: Latest trends, mistakes, and misconceptions

The world of web development is constantly transforming with new and significant changes altering the landscape and forcing the competition to evolve and keep pace.

Understanding the latest trends and transformations in the web development world helps businesses figure out what to focus on and make the right business growth decisions. Additionally, knowing the common misconceptions about web development and major mistakes that developers make allows businesses to stay ahead of the competition.

Let’s look at some trends, misconceptions, and mistakes about web development in 2022.

Web Development Trends 2022

Let’s begin by looking at the web development trends of 2022.

  1. AI- A sure-shot way for enhanced customer experience

Artificial intelligence is a game-changer in various industries, and web development is no exception. AI has simplified, personalized, and improved customer experiences. By incorporating AI in chatbots, virtual assistants, and product design, businesses are harnessing the immense potential of this technology.
AI-powered chatbots have become a staple in websites as they deliver enhanced customer support. By being trained on NLP, these chatbots provide personalized customer support by analyzing user behavior, search and purchase history.

  1. Blockchain – For enhanced security

Blockchain is the latest technology advancing the security and transparency needs of the business. Blockchain is a centralized repository of all transactions, allowing for greater accessibility, transparency, and security. For the web development industry, in particular, blockchain has been useful in creating a secure payment gateway system that eliminates the risk of identity and data theft.

  1. AR and VR – For an Immersive customer experience

Augmented and virtual reality usher in immersive customer experiences by blending the digital environment with the real world. AR and VR are used to provide product visualization tools, market, and demonstrate new products in web applications.

  1. Voice Search – A simpler and better way to navigate the web

Voice search is still one of the leading transformative technologies that are reimaging how people search for web products and services. It is convenient, faster, and provides accurate results.

  1. SPA – Seamless Navigation

Single Page Applications are becoming the most preferred application framework. Unlike a typical web application that loads with every click, a SPA will only have to load the HTML page once as there is no need to navigate from one page to another.

In addition to delivering a seamless and smooth navigation experience, it comes with a faster load speed with limited bandwidth usage.

Web Development – Misconception

Similar to any industry, there are a lot of misconceptions and misinformation when it comes to web development. Clearing out these false impressions’ paves the way for a better and enhanced web application.

  1. Rough on the pocket

Unlike generally perceived, web application development is not extremely expensive or unaffordable. The fear of running into financial trouble deters many businesses from investing in it. With a clear idea about your requirements, you can be sure that it is not rough on the pocket or time-consuming.

2. Exclusive for Large conglomerates

Web development is not the exclusive domain of the large and powerful. The first thing a business- big or small – should do is develop a web application. Every business – regardless of size – can benefit from a web presence.

  1. A thing of the past

Many internet commentators had written off web development a few years ago, yet here we are talking about the latest trends in web development. It is obsolete.

  1. Serverless architecture

Serverless architecture is best suited for prototyping or building applications that do not require additional development. If the business has an application poised to grow, the developer will be compelled to shift from serverless architecture to API. This transition could prove to be costly and complex. Opting for a serverless architecture from the beginning is not the right move.

  1. Virtual Reality

VR is not an essential part of web development, and when incorporated, it demands the use of expensive equipment and expert help.

Web Development Mistakes in 2022

Every experienced or novice web developer would have made these mistakes. However, if these are not rectified, these mistakes could grow into blunders that could drastically impact the outcome of projects.

  1. Not exploring CSS Framework

The CSS framework is extensively used to develop websites with multiple browser versions and is compatible with several browsers. When a CSS framework is used, it can help developers eliminate bugs that might crop up during testing. As a result, when developers use the CSS framework, they can develop faster and more efficient applications.

  1. Not Testing Enough

Not testing enough is a recipe for disaster. Testing is one of the fundamental steps in developing web applications. Testing should ideally be done at several stages in the development process – performance, functionality, user, usability, and more.

Once the development phase is done, the application must be tested on multiple platforms – cross-device and cross-browser testing to check compatibility.

  1. Non-responsive layout

A responsive web front-end is ideal, but it is not always the case. A responsive front-end ensures that the changes made to the website’s appearance are dynamically modified depending on the device or orientation the user uses to view.
Initially, it is alright for the developer to sidestep mobile views. However, once the mobile views are set in, it is better to implement them into your code, keeping in mind the needs of your mobile screen.

  1. Developing unscalable architecture 

When building applications, it is always prudent to make the architecture flexible and scalable to handle future requirements and growth needs. Building apps that cater to future needs help you save time, coding, and energy.

  1. Design Overboard

A new developer or a business venturing into the world of websites for the first time could want a lot of design elements in their website that might seem overly complicated or cluttered. Therefore, it is always better to question the purpose of colors and design elements and make a sleek website that serves a purpose.

Although the looks and feel of a website matters, what really turns the tide in your favor would be the performance. But always ensure the web application you have performs well, loads fast, and provides a valuable experience to customers. To get the best of your web applications, get the best in the industry to work for you.

As one of the leading mobile app development companies in the US, Reinforce Global provides end-to-end mobile app solutions. Our experts are proficient in cross-platform mobile development and can handle the entire project from concept to design, development to testing and launch. Using an agile development methodology, we can create intuitive Android apps and iOS mobile applications that have the potential to take your business to greater heights.

Why Outsourcing development of ecommerce software is a good idea for Startups

Why Outsourcing development of ecommerce software is a good idea for Startups

Anyone can develop their own Ecommerce software through any Ecommerce platform. Especially when companies are brand new, it may not even seem necessary to hire an external company. However, as startups scale up, it is important to hire a development agency for Ecommerce development as they have their own set of skills and resources to amplify business growth. These are the top reasons why startups should hire a development company for their Ecommerce business.

They can provide you with customized experiences

Many startups already make use of free or paid resources to develop their content. However, by hiring a development company, an Ecommerce startup can customize and fine tune their software according to their requirements. Customized, exclusive experiences make it easier for the clientele to remember the brand.

They can provide the latest software

As startups grow, they will also need to add new features occasionally. If not done properly in the first attempt, it can damage or break the software. As part of providing Ecommerce solutions to these startups, development companies assist them in testing new features of the software before releasing it officially. This way, risks will be minimized as well.

They can upgrade your software with latest integrations

Just like adding new features, adding the latest integrations may also cause the software to break. As a result, fixing it will cause downtime and a loss of revenue. Development companies have the skills and resources required to integrate new elements and features in the software without causing it to break.

They can provide organizations with regular maintenance

Regardless of how good the software is, just like other things, it also requires maintenance and upkeep from time to time. With regular maintenance and support, business logistics are sure to run smoothly with minimum downtime, especially during peak hours when the load is the maximum.

Hiring a development company not only ensures maximum uptime for the business, but also the security they require to keep sensitive information safe.

They Can Provide with Migration services when necessary

It is highly common for startup companies to outgrow the needs of the Ecommerce platform they started with. As a result, they may seek to migrate and shift their products and services, data and integrations, etc., to a better platform that suits their current needs.

Performing the migration process without the help of a development company may be a risky process. This is because it may lead to the loss of important data. However, when startups work with development companies from their inception, the agency will be able to recommend the best platform to grow their business on.


Whether you are a new startup or are planning to create a startup, hiring a professional development agency to create fully-functional Ecommerce software will work wonders. These agencies will allow you to focus solely on growing the business while they handle the technical and behind-the-scenes aspects of it. To know more Contact Us-Reinforce Global

How is AI impacting mobile app development

How is AI impacting mobile app development

The number of smartphone users is growing so, every brand or business is developing their mobile app to find a space in their customers’ phones. However, to ensure superior customer experience, the mobile app should be fast, user-friendly, and technologically advanced.

When we talk about any technology, it is ever-evolving and keeps updating and upgrading. And so is the case with mobile apps, which keep updating and improving regularly.

Thanks to the evolution of Artificial Intelligence technology that is helping to improve users’ experience.

Many organizations have realized that Artificial Intelligence (AI) and mobile learning are the most necessary elements in the technological world. They have changed the way we communicate with the people around us.

The AI technology, shown earlier in scientific movies, is now becoming a part of our lives, from media, travel, virtual assistant, chatbots, advertising campaigns, and now even self-driving cars are using AI to understand the user behavior and act accordingly.

To achieve the maximum benefit of AI in mobile technology, the developer needs to have a better understanding of the technology and the right approach to ensure a superior user experience.

Here are a few benefits of AI integration in mobile app development.

User Experience: Many mobile apps fail as they lack user engagement and experience. Using AI in mobile apps helps analyze users’ behavior and better insight into their profiles. AI informs the mobile app what the user is looking for and how the app is in use. This information helps the app developers make the desired changes in the app to ensure a better user experience.

Personalized Experiences: Search engines are getting advanced by incorporating AI and Natural Language Processing (NLP) which helps understand a user’s intention and behavior. Likewise, mobile apps are leveraging AI to understand their users better and optimize search results based on their needs. So, the users do not have to remember what they searched a week before as their app does it for them.

Perfect Results: AI technology; has been designed to work on larger data sets, considering every possibility and mapping. Many industries, like healthcare, which require a high degree of accuracy, can utilize AI to deliver precise results. AI ensures more accuracy in medical checkups than conventional manual processes. And so, the integration of AI should be considered while developing mobile apps of industries where accuracy is paramount.

Real-time Forecasting: Numerous daily activities are difficult to track. AI integration in mobile apps can help in real-time predictions (traffic, weather, etc.) for the users’ benefits. AI in mobile apps can also help in formulating and correcting emails.

So what is the future of AI?

Well, the Artificial Intelligence future depends on its wise implementation. Reinforce Global provides advanced mobile app development solutions based on AI to industries from different segments.

How can a responsive web design enhance a customer's experience

How can a responsive web design enhance a customer’s experience

With the whole world going digital, a website is essential for retail businesses, service providers, government organizations, schools & colleges, etc. And so, web design, rather a responsive web design, is the need of the hour to ensure a better connection and communication with the target audiences.

What is responsive web design?

A responsive web design is a website design and development technique that helps enhance the browsing experience of a customer by creating a web page that is both responsive and flexible.

A responsive website is optimized for different internet-connected devices, from desktop computers to tablets to smartphones.

As smartphone users are increasing every day, companies are working on mobile responsive website designs to reach out to their customers for more business by providing an uninterrupted browsing experience002E

Let us see how it benefits a brand/business:

  • Seamless connectivity across devices: These days, customers arenot confined to a single device to browse regarding their purchases, bookings, bill payments, watching videos, etc. So, a responsive website is a must to ensure a seamless and consistent browsing experience.
  • Instant messaging or chat feature: An essential element of a responsive website is the instant messaging or chat facility, which answers any query or resolves a customer’s issue. It ensures customers’ engagement and helps in enhancing their experience.
  • Better connect with brand identity:A responsive website design focuses on a brand visual identity (logo, image, color, tagline, etc.) to appeal and create a better connection with its customers. The better customer-brand connection ensures enhanced customers’ experience and loyalty.
  • Faster page loads for customers engagement:The loading speed of a web page or website affects a customer’s experience. As per research, if a web page takes more than 3 seconds to load, the customer suspends the search and moves to another website. A responsive website development specialist always keeps this aspect in mind.

A responsive website design works on Cascading Style Sheets (CSS) that use different settings to serve various style properties depending on the resolution, screen size, orientation, color capability, and all-important characteristics.

The responsive websites are designed to automatically fit in the screens of various devices and display the content as per users’ expectations. It truly enhances customers’ experience and saves their time and hassles, as they do not have to zoom or scroll much to view the content while browsing the website.

For brands or businesses, a responsive website helps in improving their search engine rankings as customers tend to spend more time on the website due to its user-friendliness, easy navigation, and quicker response time.

If you are looking for a responsive website development company that can help you create or transform your existing website for achieving enhanced customers’ experience and better business, you can connect with Reinforce Global – a US-based company providing advanced web and mobile technology solutions to modern businesses and start-ups.

Digital Selling & Servicing Trends from the World of Virtual Home

Digital Selling Trends from the World of Virtual Home

The pandemic has expedited digital transformation and it changes every aspect of our lives like the way we work, shop, and live. Real estate is no exception.

Just like other industries real estate also rises with disruption in 2020. To accommodate people on the move of a pandemic the industry was going through the stimulation of digital capabilities to assist renters, buyers, and sellers. A report of a survey conducted by Zillow indicates that 36% of American buyers and 43% of sellers are more likely to purchase homes completely online.

A remarkable Americans have changed their thinking about the living situation. It may be temporary or for the long term but has led to an exceptional requirement for contactless and remote or in other words virtual real estates transactions like viewing, inspections, or mortgaging. Gen Z or millennials prefer digital end-to-end customer journeys.

This is the best time to invest in the digital experience of services you offer to buyers and renters cause the landscape of real estate has been shifted to composite online and in person. Your properties may be left behind if you are unable to accommodate online research and purchase in the online experience of your website & mobile application.

We have summarised ideas on how to upgrade the digital experience you offer and how Reinforce Global can help you to add innovative features in your web and app to give a seamless digital experience to buyers, sellers, and renters.

Empowered Touring 

Home buying, selling, and financing platforms are using maximum technologies to engross browsers into a potential home. So that they can boost the confidence of shoppers during the selection process and empower customers to experience locations safely on their terms.

Americans prefer agents who provide 3D property touring but there are lower-tech options are also available. Self-touring and online buying can make the house-hunting process easy. E.g. Website visitors can schedule a self-tour as per their convenience and receive an OTP to unlock the door, take a tour and then buy online.

Interactive and Immersive Maps

After the virtual home tour, the next step is a tour of the neighborhood. Interactive maps of the vicinity should be provided by real estate and rental companies. The key amenities can be highlighted in an interactive map and it will provide more information to buyers without visiting in person.

Integrate Video Calls and Chat Options 

It is the key to making your clients feel supported through their journey while you are not able to educate your customers in person in your office. To keep buyers and renters engaged enable easy video calls, outreach, and immediate responses in your digital experience.

Virtual Paperwork and eSignatures 

While closing the deal taking an eSignature has made the process breeze. E-signature and digital documentation is an efficient and established way to exchange documents also a clear traceable record of revision to get referred at any point.

The virtual world has become a major part of the real estate business and it is here to stay. If you want to upgrade your real estate website or application, let’s talk.

Why Are Wireframes and Prototypes Important for UX Design Strategy?

Why Are Wireframes and Prototypes Important for UX Design Strategy

Why Are Wireframes and Prototypes Important for UX Design Strategy?

User experience (UX) mainly features a successful website design. On the flip side, wireframes and prototypes represent these two factors especially. The elements of UX design specifically aim to create a perfect website that aligns with one’s business objectives and the needs and preferences of the targeted audience. Although wireframes and prototypes are important, many web designers and clients have trouble choosing between them, despite being aware of their importance and requirements. It’s not surprising because the technicalities behind perfecting the UX can be pretty challenging if one fails to have a formalized understanding of the matter.

What goes behind wireframes?

A visual guide that represents the skeletal framework of a website that mainly indicates where visuals and components are located is known as a website wireframe. The blueprint here allows one to check out the website’s appearance before seeing the complete and final version.

Some features include:

  • They don’t like some end products, but a wireframe is a page schematic that doesn’t include any specific visual elements.
  • Even though they aren’t quite challenging, one can make wireframes without essential graphic design elements, including lines, borders, and geometric shapes, and wireframes also don’t include website features including text, videos, and similar visuals instead, the designers use placeholders to simulate these elements.

Reasons to create wireframes:

  • Adjust plans- the first-phase version of a website that inspires one to adjust design plans and improve their idea is a wireframe, and changing plans becomes significantly easier when one has the bigger picture right in front of them.
  • Become familiar with wireframes– Wireframes can help you review the website outline and see if it meets your needs; what seems excellent at first glance could turn out to be less impressive than you had imagined.

Rules of wireframing:

  • The main aim of a wireframe is to visualize the first idea and keep it straightforward.
  • It is also advisable to reveal the wireframe to your colleagues and discuss it with them. The best ideas often show up following a brainstorming session.
  • One should always reveal the wireframe and discuss it with their colleagues, and of course, the best ideas often show up following a brainstorming session.
  • One should not spend a lot of time on details while creating a rough version of a website.

What goes behind prototypes?

A website prototype tends to mock-up or demo of what a website will look like when it goes live, and it would allow you to navigate from page to page and use functionality, including dropdown menus. Having a plan before every action is undoubtedly going to improve the chances of one’s success and the quality of their end product, but they shouldn’t get started with designing a website without a well-defined and clear-cut wireframe.


Creating a user-friendly website isn’t always easy as the challenging process is based on two essential elements: wireframes and prototypes. The UX design gives one a high-fidelity overview of the website, and of course, the latter element reveals particular features of the final product.