Headless Commerce and Why it Has Been Growing

Headless commerce and why it sas been growing

Between 2022 and 2032, the headless commerce market size is expected to grow with a CAGR of 22.1%. It’s a CMS system where the back-end and front-end of an online store work separately. Businesses and brands can use this feature to provide highly personalized user experiences by customizing the user interface and design to improve customer experience. Today, headless commerce has become one of the fastest and rising trends. This is what we are here to find out today and get into the details of headless commerce’s popularity.

What is Headless Commerce?

Headless commerce is a new form of eCommerce architecture that separates the front-end from the back-end operations. Also called API-First eCommerce architecture, the back-end and front-end communicate through an API layer.
Headless Commerce gives brands and businesses the creative freedom of unique storefront designs. It takes away the earlier monolithic designing approach while giving designers extensive control over the development process.
Moreover, it gives them the capability to choose different tech stacks to build the best composite of tools for their business.

Benefits of Headless Commerce

  1. Extensive Creative Control: With a headless commerce system, brand designers can create what they envision. They can go beyond the pre-defined template and presentation layers to create something that aligns with the business goals.

It is true that taking the monolithic structure approach does take less time, effort, and costs. However, to build a unique digital identity and improve recognition, customizing the interface is necessary.

  1. Better Performance: It only takes a fraction of the time for a potential customer to stay on your website or bounce off to another one. In this scenario, low-speed eCommerce websites are detrimental to your brand.

With headless commerce, you can make fast-performing websites. This is because the speed-hijacking back-end works separately, which gives a speed boost to the front-end.

  1. Plug-and-Play Experience: Headless commerce includes picking bespoke elements to build the eCommerce website. When you take existing templates and systems to build a website, the pre-coded integrations may or may not fit with the website.

However, with headless commerce, you get powerful APIs that are compatible with all the existing systems and platforms. Using this, we can build a powerful and customized eCommerce platform, allowing the customer to have a seamless experience.
Moreover, we can also integrate APIs with the programming language of our choice, which makes headless commerce stores immune from shifts in technology.

The Growth Of Headless Commerce

Today, headless commerce is among the mainstream technologies that help businesses improve customer experiences. The flexibility and agility provided by headless commerce is of paramount importance and a big reason for its growth.
Especially at a time of global instability, technologies like headless commerce are helping businesses stay ahead from their competitors. As brands navigate the complexities of a dynamic business environment, the importance of microservices and cloud computing is becoming clearer.

Read this blog also: Why Outsourcing development of ecommerce software is a good idea for Startups

Headless commerce’s popularity stems from several reasons, in addition to the flexibility and agility it offers.

  • The way headless commerce handles PCI compliance and mitigation reduces the need for IT teams as SaaS service providers take control of their work. This ultimately reduces the development time and cost.
  • With different APIs and SaaS service providers taking control, the online store’s security, payment system, customer management, etc., improves. As a result, the customers gain from a better overall experience.

Headless commerce is gaining popularity because it fits with the business and work needs of several sectors. This work structure is applicable in D2C businesses, Small or Medium scale enterprises, Manufacturing houses, and online retailers. Moreover, bloggers, tech startups, and non-profit organizations can also use this technology to deliver services and solutions online.
This composable structure of headless commerce is akin to playing Lego. Developers and designers use different types of solutions, like building blocks, to build a complete platform. What businesses love in headless commerce is how they can take advantage of every single component’s independence.
Going forward, Gartner has predicted that businesses will prefer the API-first and the API-only approach. Taking this approach, even the existing SaaS model will be considered a legacy system.


Headless commerce technology is a representation of the composable structure wherein all the elements are independent of each other. However, they bind together to deliver a seamless experience to the end users. Businesses use this approach to gain full creative freedom, flexibility, and agility to build online platforms.
Headless commerce development structure has multiple applications, from building an eCommerce store to creating a blogging website to a startup creating its online presence.
At Reinforce Global, we help modern-day businesses enhance their website’s design and development structure. Get in touch with us today to know more about how headless commerce can benefit your business.

Why Outsourcing development of ecommerce software is a good idea for Startups

Why Outsourcing development of ecommerce software is a good idea for Startups

Anyone can develop their own Ecommerce software through any Ecommerce platform. Especially when companies are brand new, it may not even seem necessary to hire an external company. However, as startups scale up, it is important to hire a development agency for Ecommerce development as they have their own set of skills and resources to amplify business growth. These are the top reasons why startups should hire a development company for their Ecommerce business.

They can provide you with customized experiences

Many startups already make use of free or paid resources to develop their content. However, by hiring a development company, an Ecommerce startup can customize and fine tune their software according to their requirements. Customized, exclusive experiences make it easier for the clientele to remember the brand.

They can provide the latest software

As startups grow, they will also need to add new features occasionally. If not done properly in the first attempt, it can damage or break the software. As part of providing Ecommerce solutions to these startups, development companies assist them in testing new features of the software before releasing it officially. This way, risks will be minimized as well.

They can upgrade your software with latest integrations

Just like adding new features, adding the latest integrations may also cause the software to break. As a result, fixing it will cause downtime and a loss of revenue. Development companies have the skills and resources required to integrate new elements and features in the software without causing it to break.

They can provide organizations with regular maintenance

Regardless of how good the software is, just like other things, it also requires maintenance and upkeep from time to time. With regular maintenance and support, business logistics are sure to run smoothly with minimum downtime, especially during peak hours when the load is the maximum.

Hiring a development company not only ensures maximum uptime for the business, but also the security they require to keep sensitive information safe.

They Can Provide with Migration services when necessary

It is highly common for startup companies to outgrow the needs of the Ecommerce platform they started with. As a result, they may seek to migrate and shift their products and services, data and integrations, etc., to a better platform that suits their current needs.

Performing the migration process without the help of a development company may be a risky process. This is because it may lead to the loss of important data. However, when startups work with development companies from their inception, the agency will be able to recommend the best platform to grow their business on.


Whether you are a new startup or are planning to create a startup, hiring a professional development agency to create fully-functional Ecommerce software will work wonders. These agencies will allow you to focus solely on growing the business while they handle the technical and behind-the-scenes aspects of it. To know more Contact Us-Reinforce Global

Revamp your e-commerce website to Increase Online Sales

Are you eager to increase your organic search traffic?
If the answer is yes, then get set to experience the powers of SEO with us. While e-commerce websites might seem like a big headache to you, an effective architecture of information, best SEO acquisitions, and content marketing strategies can make a huge difference in your sales and revenue. All you need to do is focus on the overall appearance, the user experience, and the strategies that can make your sales go up within a few days.
Here we have discussed some implementable strategies, if adopted it will assist you in increasing your website’s conversion rate.

1. Make the website user friendly:
First let talk about us, if we are buying or surfing online how long you would be on the website which does not have proper navigation, easy buying option or call to action? The answer is not more than a second.
Keep your website simple and user friendly. Also, you can give a call to action button or chat boats for quick help. Keep your social media handle so that customers can trust you. Even if the customer’s intent is not buying then only he/she can browse your website and it increases the credibility.

2. Product Images, video and Description are Important Players
Another question for you is what is the main influencing factor of online shopping? I know the answer this time also, An Image. Online shopping is all about the visual experience. Put images and videos of the product to give a better idea to the customers. Put the Videos showing how to use a product or different usage of a single products, show the different angles of the product etc.
Description of the product plays an important role too. The second thing we look for after an image is description of the product. Description authenticates the assumptions that have made by customers from images of the product.

3. Create a Good Internal Link Structure
Internal linking is one of the strongest weapons in SEO. However, in order to achieve better search results, your emphasis should not be just on the ‘link building’ but ‘link architecture’. Apart from being search engine friendly, your internal link structure should be user-friendly as well. One of the ways in which you can do all this is by linking products to their respective category by taking into consideration both the user perspective and SEO optimization.

4. Focus on the Category Pages
If there are any other pages as powerful and important as the home page, they are the category pages. Treat all your category products as individual home pages that contain the relevant product data. Add emotional content on your category pages so as to connect them with your products. Be specific with your tags and strategies while sharing your products on social media.

5. Share User Reviews and Feedback
Did you know that featuring product reviews and testimonials on your website can increase your sales up to 18%? If studies are taken into consideration, around 40.9% of the customers give more emphasis on feedback and product reviews while making an online purchase.
One pro tip is to pick out some of your best reviews and showcase them on your home page to increase the credibility of your website.

6. Don’t Underestimate the Internal Site Searching
Even most of the experts at times underestimate internal site searching and as a result, end up in losing sales. Make sure that people who search with a wrong spelling, hyphenation, synonym, or error in spacing are taken to the appropriate pages. Track the keywords with which the people are searching for products on your website and also the revenue that they generate. Count popular searches, optimize your internal search, and test your website to get more traffic.

7. Prime the mobile view:
Most of the traffic on the e-commerce website is from a mobile device. Hence ignoring mobile devices can be a Himalayan blunder. Mobile devices have wrapped us around the fingers and that is why more than half of internet shopping is done from the mobile.

8. Create Your Content Strategy Based on the Search Data
Content marketing has become an important part of the SEO strategy to target and penetrate the eCommerce market. The best content is based on keyword analysis and research. Business giants who harness more profit and revenue only create content that matters to their customers.
It is not necessary that it have to be about your product but it can be about what is trending in the market, a topic that has been discussed on social media. The ultimate goal is to it should interest your niche audience.

9. Security is a Vital Feature
In this complete digital era people are concern about their finances as well as personal data. When customers provide you their details it is the responsibility to ensure them that it is safe to shop from your website. You can do this by putting the logos and texts that certify that you comply with the security standards.

We hope that these strategies will help you in achieving more traffic and generate more revenue for your business. If you want to connect with the experts, contact Reinforce Global Services, a Custom Software Development company