How AI Will Improve Customer Experience in 2023

How AI Will Improve Customer Experience in 2023

Whether it is an online website or a phone app, customer experience is the primary element that transforms the stature of a business. It doesn’t matter how good the user interface is; if the functioning and navigation of the website are not good, users will not entertain your business.

As per stats, 42% of the customers are willing to pay more if offered a friendly customer experience. Now, with the speed at which technology is accelerating, it can be tough to keep up with the competition all the time. Hence, the use of top-end technologies like AI, ML, Blockchain, and many others has increased.

Out of these, artificial intelligence has gained massive traction in the past decade. It is being used in almost every industry today. But how can it affect customer experience? How can AI for customer experience be beneficial? Let s read ahead and find out in this article!

What is AI for Customer Experience?

If we talk about AI first, AI is a technology that enables machines to do human-like tasks easily. Though it cannot mimic all human tasks, it can surely ease some of the tasks for humans.

Companies today use artificial intelligence to deliver better solutions to their clients and customers. How? Well, customer data is the centerpiece of this. AI helps firms to devise better and more valuable insights from the data gathered from various sources. The data is huge heaps, so it can take time to analyze for a human. Hence, artificial intelligence comes into the picture.

An excellent example of AI for customer experience is personalization. When a user interacts with a website, the website can keep track of pages the user has visited and the user of the product has searched for. This data is fed to a machine learning algorithm (part of AI) that finds a pattern in them and, based on them, suggests choices to target users with personalized products. Hence, enhancing customer experience.

As per stats, AI will power 95% of customer interactions. It shows that if you are not packed and jacked with AI applications, you may be crushed by your competitors.

How are AI Applications ready to Boost Customer Experience in 2023?

So, when it comes to customer experience backed by AI, there are various ways AI can improve and enhance it. Here are some of them!

AI Chatbots

If you have visited websites dedicated to the app or website development, you will likely see a chatbox at the bottom right or left of the page. Not only development but some shopping and entertainment sites also have these chatboxes.

Now, these chatboxes are controlled by chatbots at the backend. They can help users with some basic queries related to the subject. But, with the collaboration of AI and chatbots, it can be enhanced further to improve customer service and experience.

Though AI-backed chatbots are not ideal for all types of tasks, they can surely be used for some basic customer services like invoice management, order details, and account management. Today, some chatbots can even handle refunds for businesses. The chatbot built within the app can handle simple refunds if the user complains about bad food quality or missing items.

As 23% of customer service companies are currently using chatbots and 68% of the users enjoy the speed at which chatbot answers, they are surefire to improve customer experience.

Hyper-Personalization

How do you see only those ads on Google that interest you? It is because of personalization. Personalization is all about keeping track of what you are viewing on the web or a specific website. Websites keep track of what you are viewing on a website and target you with suggestions and ads later on.

With the help of artificial intelligence, it can be further enhanced as business owners can scan more data in less time. AI applications can help analyze heaps of data to consider previous customer preferences, conversation history, and other critical information to provide valuable suggestions. This can save a lot of time people spend searching for the required product or service.

If you need an example of AI and Hyper-Personalization, here is one!

Naked Wine is an online wine retailer that uses Hyper personalization to provide wine recommendations to its users. They collect user reviews and feedback and perform predictive analysis to offer wine suggestions that the users may like.

Real-time Decisioning and Predictive Behavior Analysis

Real-time decisioning deals with analyzing real-time interactions of users to provide them with suggestions and recommendations. There are millions of users interacting with a website at a time. Hence, manually analyzing data related to each interaction can be tough. This is where AI comes into the picture.

Artificial intelligence combined with machine learning is the perfect solution for this. Businesses can capture real-time data while the user interacts with the website and provide the required results. For example, if the user has just skipped an expensive product, you can offer them more cost-effective choices.

On top of that, predictive behavior analysis can also be performed on the data. Predictive behavior analysis is about modeling the data to find patterns and routines to target users with valuable suggestions. The best thing about predictive behavior analysis is knowing what to present to the user and when to present it.

Conclusion

So, if you are a business trying to make it to the top in the competitive market, you need to leverage the power of AI for customer experience. You see, customer experience needs to be super smooth and immersive. Hence, you need to keep it focused and qualitative. With a variety of methods out there, it can become tough. Therefore, artificial intelligence can be useful. It can keep your business always in the eyes of your prospects while you can work on more important things.

If you need any help with AI applications related to customer experience, you can rely on Reinforce Global. The custom software development firm in the US has adept professionals and years of experience.

reinfroce- Significance of Mobile Application in 2021

Significance of Mobile Application in 2021

As we all are trying to adjust with our new normal, the importance of digital transformation has become obvious. We have seen the significant change that consumer behavior has forced organizations across all verticals to revaluate their business models since the beginning of the pandemic. During the global lockdown, some marketers have recognized the opportunity to shift and provide additional value to their users while it has bought a lot of uncertainty to many businesses. The mobile-first companies that have captured the attention of an increasingly mobile society are kicking the traditional enterprise out of the competition. The truth of the matter is having a mobile presence has become vital to survival
However, finding success in the mobile market is not a difficult task. Breaking into the mobile process requires detailed research, extensive planning, and unbeatable dedication. To step in into the mobile market you need a partner who can make an extraordinary application for your business and can make a digital transformation of your business.

Here are a few tips for choosing the right mobile company to launch the application

– Competency and Industry Experience:
Check the core competency of the company. Look for the answers of

  • Are they skillful enough to build your kind of app?
  • Does app development is their main forte etc

– Portfolio:
Check the website of the company. If their website is not up to the mark they will not be able to provide you the desired result. Also, check the client’s testimonial and go through the portfolio. It will speak their skills, knowledge, and work ethics.

– Coding Standard: 

Coding standards help to ensure safety, security, and reliability. Make sure that they use the best app development frameworks for hybrid and native mobile applications.

– Better Communication:
Better communication encourage flawless and effective app development. Ensure every small detail related to the progress of your application is discussed and all your doubts have been cleared. Good communication will not only satisfy both parties but also ensure the timely delivery of the product.

– App Support and Maintenance: 

Problems and errors occur after launch also. Before finalizing an app development company checks if they provide app support and maintenance post-launch.

– Key Takeaway: 

We move forward in 2021, it is clear that mobile is a key to success. To win in this game where the majority of influential enterprise already has a mobile product in the market, the focus should be on how to provide more value to the customers by improving current product and application. These newfound opportunities have the potential to lead to greater success, reach business goals, cut the cost and get the leg up on the competition.

To be ahead in this mobile game choose Reinforce Global Solution as your app development partner. It is the leading IT development company with over 10 years of experience. We specialize in App development, UI/UX, and many other services related to AI, Machine learning, and Dev Ops.

Reinforce- Best home delivery app Ideas For Startups In 2021-fb

Best Home Delivery App Ideas For Startups In 2021

You don’t need numbers to prove that the usage of smartphones has increased multifold in the last decade or so. We all are witnesses to this exponential growth. With the increase in usage of smartphones, the usage of mobile apps has also increased. Every consumer now wants to have all kinds of services at their fingertips, as a result of which home delivery apps have become very popular.

If you are a business owner or planning to launch a startup and looking for some home delivery app ideas, then in this article we are going to discuss some home delivery ideas:

1. Beauty Service Apps –The beauty care industry is expected to grow in the coming years and reach $716.6 billion at the end of 2025. The young generation is very particular about their skin and looks. The pandemic has made a lot of brands move online to sell their products. Professionals like hairstylists are also moving online.

Consumer behavior is changing very fast and most of them are comfortable in booking services online. Even though there are existing players in this niche, the market is very big and you can still get success if you can improvise on this idea.

2. Grocery Apps –Since in most families now both partners are working and no one has time to go out two or three times in a week to purchase groceries and vegetables. Just like other things, consumers want to have the products delivered at their doorsteps just with a tap of a few buttons.

If you are a startup, you can look to create an app that will deliver groceries to customers. There are some existing players so if you can come up with an idea to differentiate your business model from others, this niche has a lot to offer to businesses who invest in it.

3. eLearning App –Before the pandemic, most people questioned the effectiveness of taking courses online. However, the pandemic has shown – eLearning is possible and how! The whole generation of students has experienced eLearning during the pandemic time. They all are now ready to take more courses if offered.

As a startup, you should explore this idea and try and create an eLearning app that will help students to learn new things online in a unique way. Since learning is a never-ending process, if you can create programs or courses for adults, everyone is your potential customer.

4. Health and Fitness – Just like beauty, the new generation is crazy about health and fitness. The current generation loves to keep track of calories consumed every day, calories burned, the number of steps taken, and so on. A lot of people now even take fitness classes online and consult fitness experts. If you can create something attractive in this niche, you can find a lot of users for your app.

Above, we have just mentioned a few ideas, you will have to do your research and choose an idea as per your interest area. Other ideas that are estimated to be in demand are:

  • Home delivery App for Plant Delivery
  • Home delivery App for Flower Delivery
  • Home delivery App for Medicine Delivery
  • Home delivery App for Fuel Delivery
  • Home delivery App for Finding Housekeepers

No matter what your idea is, the success also depends highly on the type of app and the user-experience it has to offer! However, one thing is final: Home delivery apps are here to stay for a long time!