Digital Selling & Servicing Trends from the World of Virtual Home

Digital Selling Trends from the World of Virtual Home

The pandemic has expedited digital transformation and it changes every aspect of our lives like the way we work, shop, and live. Real estate is no exception.

Just like other industries real estate also rises with disruption in 2020. To accommodate people on the move of a pandemic the industry was going through the stimulation of digital capabilities to assist renters, buyers, and sellers. A report of a survey conducted by Zillow indicates that 36% of American buyers and 43% of sellers are more likely to purchase homes completely online.

A remarkable Americans have changed their thinking about the living situation. It may be temporary or for the long term but has led to an exceptional requirement for contactless and remote or in other words virtual real estates transactions like viewing, inspections, or mortgaging. Gen Z or millennials prefer digital end-to-end customer journeys.

This is the best time to invest in the digital experience of services you offer to buyers and renters cause the landscape of real estate has been shifted to composite online and in person. Your properties may be left behind if you are unable to accommodate online research and purchase in the online experience of your website & mobile application.

We have summarised ideas on how to upgrade the digital experience you offer and how Reinforce Global can help you to add innovative features in your web and app to give a seamless digital experience to buyers, sellers, and renters.

Empowered Touring 

Home buying, selling, and financing platforms are using maximum technologies to engross browsers into a potential home. So that they can boost the confidence of shoppers during the selection process and empower customers to experience locations safely on their terms.

Americans prefer agents who provide 3D property touring but there are lower-tech options are also available. Self-touring and online buying can make the house-hunting process easy. E.g. Website visitors can schedule a self-tour as per their convenience and receive an OTP to unlock the door, take a tour and then buy online.

Interactive and Immersive Maps

After the virtual home tour, the next step is a tour of the neighborhood. Interactive maps of the vicinity should be provided by real estate and rental companies. The key amenities can be highlighted in an interactive map and it will provide more information to buyers without visiting in person.

Integrate Video Calls and Chat Options 

It is the key to making your clients feel supported through their journey while you are not able to educate your customers in person in your office. To keep buyers and renters engaged enable easy video calls, outreach, and immediate responses in your digital experience.

Virtual Paperwork and eSignatures 

While closing the deal taking an eSignature has made the process breeze. E-signature and digital documentation is an efficient and established way to exchange documents also a clear traceable record of revision to get referred at any point.

The virtual world has become a major part of the real estate business and it is here to stay. If you want to upgrade your real estate website or application, let’s talk.

Why Are Wireframes and Prototypes Important for UX Design Strategy?

Why Are Wireframes and Prototypes Important for UX Design Strategy

Why Are Wireframes and Prototypes Important for UX Design Strategy?

User experience (UX) mainly features a successful website design. On the flip side, wireframes and prototypes represent these two factors especially. The elements of UX design specifically aim to create a perfect website that aligns with one’s business objectives and the needs and preferences of the targeted audience. Although wireframes and prototypes are important, many web designers and clients have trouble choosing between them, despite being aware of their importance and requirements. It’s not surprising because the technicalities behind perfecting the UX can be pretty challenging if one fails to have a formalized understanding of the matter.

What goes behind wireframes?

A visual guide that represents the skeletal framework of a website that mainly indicates where visuals and components are located is known as a website wireframe. The blueprint here allows one to check out the website’s appearance before seeing the complete and final version.

Some features include:

  • They don’t like some end products, but a wireframe is a page schematic that doesn’t include any specific visual elements.
  • Even though they aren’t quite challenging, one can make wireframes without essential graphic design elements, including lines, borders, and geometric shapes, and wireframes also don’t include website features including text, videos, and similar visuals instead, the designers use placeholders to simulate these elements.

Reasons to create wireframes:

  • Adjust plans- the first-phase version of a website that inspires one to adjust design plans and improve their idea is a wireframe, and changing plans becomes significantly easier when one has the bigger picture right in front of them.
  • Become familiar with wireframes– Wireframes can help you review the website outline and see if it meets your needs; what seems excellent at first glance could turn out to be less impressive than you had imagined.

Rules of wireframing:

  • The main aim of a wireframe is to visualize the first idea and keep it straightforward.
  • It is also advisable to reveal the wireframe to your colleagues and discuss it with them. The best ideas often show up following a brainstorming session.
  • One should always reveal the wireframe and discuss it with their colleagues, and of course, the best ideas often show up following a brainstorming session.
  • One should not spend a lot of time on details while creating a rough version of a website.

What goes behind prototypes?

A website prototype tends to mock-up or demo of what a website will look like when it goes live, and it would allow you to navigate from page to page and use functionality, including dropdown menus. Having a plan before every action is undoubtedly going to improve the chances of one’s success and the quality of their end product, but they shouldn’t get started with designing a website without a well-defined and clear-cut wireframe.


Creating a user-friendly website isn’t always easy as the challenging process is based on two essential elements: wireframes and prototypes. The UX design gives one a high-fidelity overview of the website, and of course, the latter element reveals particular features of the final product.