How AI Will Improve Customer Experience in 2023

How AI Will Improve Customer Experience in 2023

Whether it is an online website or a phone app, customer experience is the primary element that transforms the stature of a business. It doesn’t matter how good the user interface is; if the functioning and navigation of the website are not good, users will not entertain your business.

As per stats, 42% of the customers are willing to pay more if offered a friendly customer experience. Now, with the speed at which technology is accelerating, it can be tough to keep up with the competition all the time. Hence, the use of top-end technologies like AI, ML, Blockchain, and many others has increased.

Out of these, artificial intelligence has gained massive traction in the past decade. It is being used in almost every industry today. But how can it affect customer experience? How can AI for customer experience be beneficial? Let s read ahead and find out in this article!

What is AI for Customer Experience?

If we talk about AI first, AI is a technology that enables machines to do human-like tasks easily. Though it cannot mimic all human tasks, it can surely ease some of the tasks for humans.

Companies today use artificial intelligence to deliver better solutions to their clients and customers. How? Well, customer data is the centerpiece of this. AI helps firms to devise better and more valuable insights from the data gathered from various sources. The data is huge heaps, so it can take time to analyze for a human. Hence, artificial intelligence comes into the picture.

An excellent example of AI for customer experience is personalization. When a user interacts with a website, the website can keep track of pages the user has visited and the user of the product has searched for. This data is fed to a machine learning algorithm (part of AI) that finds a pattern in them and, based on them, suggests choices to target users with personalized products. Hence, enhancing customer experience.

As per stats, AI will power 95% of customer interactions. It shows that if you are not packed and jacked with AI applications, you may be crushed by your competitors.

How are AI Applications ready to Boost Customer Experience in 2023?

So, when it comes to customer experience backed by AI, there are various ways AI can improve and enhance it. Here are some of them!

AI Chatbots

If you have visited websites dedicated to the app or website development, you will likely see a chatbox at the bottom right or left of the page. Not only development but some shopping and entertainment sites also have these chatboxes.

Now, these chatboxes are controlled by chatbots at the backend. They can help users with some basic queries related to the subject. But, with the collaboration of AI and chatbots, it can be enhanced further to improve customer service and experience.

Though AI-backed chatbots are not ideal for all types of tasks, they can surely be used for some basic customer services like invoice management, order details, and account management. Today, some chatbots can even handle refunds for businesses. The chatbot built within the app can handle simple refunds if the user complains about bad food quality or missing items.

As 23% of customer service companies are currently using chatbots and 68% of the users enjoy the speed at which chatbot answers, they are surefire to improve customer experience.

Hyper-Personalization

How do you see only those ads on Google that interest you? It is because of personalization. Personalization is all about keeping track of what you are viewing on the web or a specific website. Websites keep track of what you are viewing on a website and target you with suggestions and ads later on.

With the help of artificial intelligence, it can be further enhanced as business owners can scan more data in less time. AI applications can help analyze heaps of data to consider previous customer preferences, conversation history, and other critical information to provide valuable suggestions. This can save a lot of time people spend searching for the required product or service.

If you need an example of AI and Hyper-Personalization, here is one!

Naked Wine is an online wine retailer that uses Hyper personalization to provide wine recommendations to its users. They collect user reviews and feedback and perform predictive analysis to offer wine suggestions that the users may like.

Real-time Decisioning and Predictive Behavior Analysis

Real-time decisioning deals with analyzing real-time interactions of users to provide them with suggestions and recommendations. There are millions of users interacting with a website at a time. Hence, manually analyzing data related to each interaction can be tough. This is where AI comes into the picture.

Artificial intelligence combined with machine learning is the perfect solution for this. Businesses can capture real-time data while the user interacts with the website and provide the required results. For example, if the user has just skipped an expensive product, you can offer them more cost-effective choices.

On top of that, predictive behavior analysis can also be performed on the data. Predictive behavior analysis is about modeling the data to find patterns and routines to target users with valuable suggestions. The best thing about predictive behavior analysis is knowing what to present to the user and when to present it.

Conclusion

So, if you are a business trying to make it to the top in the competitive market, you need to leverage the power of AI for customer experience. You see, customer experience needs to be super smooth and immersive. Hence, you need to keep it focused and qualitative. With a variety of methods out there, it can become tough. Therefore, artificial intelligence can be useful. It can keep your business always in the eyes of your prospects while you can work on more important things.

If you need any help with AI applications related to customer experience, you can rely on Reinforce Global. The custom software development firm in the US has adept professionals and years of experience.

December 20, 2022 AI applications, AI for customer experience, Artificial intelligence, Augmented reality, Augmented Reality No comments yet
Digital Selling & Servicing Trends from the World of Virtual Home

Digital Selling Trends from the World of Virtual Home

The pandemic has expedited digital transformation and it changes every aspect of our lives like the way we work, shop, and live. Real estate is no exception.

Just like other industries real estate also rises with disruption in 2020. To accommodate people on the move of a pandemic the industry was going through the stimulation of digital capabilities to assist renters, buyers, and sellers. A report of a survey conducted by Zillow indicates that 36% of American buyers and 43% of sellers are more likely to purchase homes completely online.

A remarkable Americans have changed their thinking about the living situation. It may be temporary or for the long term but has led to an exceptional requirement for contactless and remote or in other words virtual real estates transactions like viewing, inspections, or mortgaging. Gen Z or millennials prefer digital end-to-end customer journeys.

This is the best time to invest in the digital experience of services you offer to buyers and renters cause the landscape of real estate has been shifted to composite online and in person. Your properties may be left behind if you are unable to accommodate online research and purchase in the online experience of your website & mobile application.

We have summarised ideas on how to upgrade the digital experience you offer and how Reinforce Global can help you to add innovative features in your web and app to give a seamless digital experience to buyers, sellers, and renters.

Empowered Touring 

Home buying, selling, and financing platforms are using maximum technologies to engross browsers into a potential home. So that they can boost the confidence of shoppers during the selection process and empower customers to experience locations safely on their terms.

Americans prefer agents who provide 3D property touring but there are lower-tech options are also available. Self-touring and online buying can make the house-hunting process easy. E.g. Website visitors can schedule a self-tour as per their convenience and receive an OTP to unlock the door, take a tour and then buy online.

Interactive and Immersive Maps

After the virtual home tour, the next step is a tour of the neighborhood. Interactive maps of the vicinity should be provided by real estate and rental companies. The key amenities can be highlighted in an interactive map and it will provide more information to buyers without visiting in person.

Integrate Video Calls and Chat Options 

It is the key to making your clients feel supported through their journey while you are not able to educate your customers in person in your office. To keep buyers and renters engaged enable easy video calls, outreach, and immediate responses in your digital experience.

Virtual Paperwork and eSignatures 

While closing the deal taking an eSignature has made the process breeze. E-signature and digital documentation is an efficient and established way to exchange documents also a clear traceable record of revision to get referred at any point.

The virtual world has become a major part of the real estate business and it is here to stay. If you want to upgrade your real estate website or application, let’s talk.

November 2, 2021 Augmented reality No comments yet
How to create a successful mobile app for start-up

How to create a successful mobile app for start-up

The number of start-ups is increasing every day in the market with a rapid speed across all the industries. Not all of them attain sustained success in their ventures. Start-up faces tough challenges in market competition, customer loyalty, and business value as compared to established business.

From all the challenges on a way of start-up companies, the major is to connect and engage with the audience, stimulate their interest and win their trust in a short time period.

Straight efforts are not enough to gain higher ROI for your start-up business success. In order to build a brand and enter the customer market effectively, you will need a unique approach with a fresh perspective.

People spend a lot of time using their smartphones for different purposes thus building an app for the start-up is the best idea. Part of the ever-evolving technology mobile app is the revolutionary way to engage with customers and spread business awareness among the target audience.

The responsive website gives a limited extent to the user whereas mobile-optimized experiences delivered by a dedicated mobile app offer convenience and fast engagement. Mobile applications built with clever aesthetics and unique vision can result in a memorable user experience.

The mobile app puts all the required information at the fingertips of the user which makes it an instant marketing tool for start-up businesses.

Following are the list of benefits that start-up business can reap by having a mobile app:

1. Mobile apps are cost-effective:

There is a misconception that making a mobile app is a costly deal and a responsive website will put the business on top of the list. The number of benefits received by a business from mobile apps can easily surpass the investment made in mobile app development.

Mobile apps are considered a cost-effective medium to reach specific customers who look for business brands, products, or services. The mobile app gives you access to millions of users ready to interact with your brands and wants to gather more information about your product and service. Developing a mobile app could prove to be a better and dominant tool than just a responsive website.

2. Mobile is where people are:

It is hard for anyone to imagine a day without a smartphone hence using mobile is both a fever and inevitable need. Mobile has become a part of our everyday dynamics. People use their pocket-friendly mobile service for social media engagement or for amusement, travel, and movie ticket bookings, eCommerce purchase, streaming music, watching videos and the list goes on and on. Intentionally or unintentionally people interact with the brands through mobile apps which fuel online branding activities and create scope for customers’ engagement.

3. Mobile app means rapid engagement machine:

Mobile app fulfils many purposes at times e.g., Information of user, purchase, pricing, messages, a news feed, recent search, etc. With numerous features each with distinctive meaning, you can deliver the information and business message in a form that customers admire the most. It is true that mobile apps can trigger unbelievable emotions and can bring incredible value.

Your start app can tell the entire story of your products and services without being too intrusive. By managing in-app activities you will experience higher engagement.

4. Your mobile app is the data center

The mobile app can conduct all your marketing activities on one common platform and helps you to learn more about customer preferences in real-time. Your mobile app allows you a substantial ground for tracking and collecting the information of users like their preferences, actions, choices, inquiries, interests, and frequent visits. With this rich extracted data you can build a strong strategy to deliver personalized services and a better user experience. This will help your business to attract more customers to your start-up and influence them to look at your brand with positivity.

Conclusion:

The above-listed benefits of building a mobile app for start-ups explain how investing in a mobile app is an important task. Either you have just launched your start-up or are about to give it a shot, a mobile app is the best way to leave a significant impact on mobile-savvy customers.

If you are ready to develop a highly functional, effective, and user-friendly app, you can discuss it with one of the leading IT development companies in the USA, Reinforce Global.

September 6, 2021 Uncategorized No comments yet
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