How can a responsive web design enhance a customer's experience

How can a responsive web design enhance a customer’s experience

With the whole world going digital, a website is essential for retail businesses, service providers, government organizations, schools & colleges, etc. And so, web design, rather a responsive web design, is the need of the hour to ensure a better connection and communication with the target audiences.


What is responsive web design?

A responsive web design is a website design and development technique that helps enhance the browsing experience of a customer by creating a web page that is both responsive and flexible.

A responsive website is optimized for different internet-connected devices, from desktop computers to tablets to smartphones.

As smartphone users are increasing every day, companies are working on mobile responsive website designs to reach out to their customers for more business by providing an uninterrupted browsing experience002E

Let us see how it benefits a brand/business:

  • Seamless connectivity across devices: These days, customers arenot confined to a single device to browse regarding their purchases, bookings, bill payments, watching videos, etc. So, a responsive website is a must to ensure a seamless and consistent browsing experience.
  • Instant messaging or chat feature: An essential element of a responsive website is the instant messaging or chat facility, which answers any query or resolves a customer’s issue. It ensures customers’ engagement and helps in enhancing their experience.
  • Better connect with brand identity:A responsive website design focuses on a brand visual identity (logo, image, color, tagline, etc.) to appeal and create a better connection with its customers. The better customer-brand connection ensures enhanced customers’ experience and loyalty.
  • Faster page loads for customers engagement:The loading speed of a web page or website affects a customer’s experience. As per research, if a web page takes more than 3 seconds to load, the customer suspends the search and moves to another website. A responsive website development specialist always keeps this aspect in mind.

A responsive website design works on Cascading Style Sheets (CSS) that use different settings to serve various style properties depending on the resolution, screen size, orientation, color capability, and all-important characteristics.

The responsive websites are designed to automatically fit in the screens of various devices and display the content as per users’ expectations. It truly enhances customers’ experience and saves their time and hassles, as they do not have to zoom or scroll much to view the content while browsing the website.

For brands or businesses, a responsive website helps in improving their search engine rankings as customers tend to spend more time on the website due to its user-friendliness, easy navigation, and quicker response time.

If you are looking for a responsive website development company that can help you create or transform your existing website for achieving enhanced customers’ experience and better business, you can connect with Reinforce Global – a US-based company providing advanced web and mobile technology solutions to modern businesses and start-ups.

January 24, 2022 Responsive Website Development No comments yet
How are responsive web designs beneficail to SEO

How Are Responsive Web Designs Beneficial to SEO?

Today, most people do not open a desktop to browse a website or perform any web-based activities. Most people prefer to do web-based activities instantly on their mobile phones. Every business must ensure they have a responsive website, given this mindset of people.  There are lots of advantages to having a responsive website.

In this article we’ll look at how responsive websites are beneficial to SEO. Below are 5 SEO benefits for responsive design:

  • High Mobile Traffic – You don’t have to do any research to conclude that today most of the websites are browsed on mobile. When you go with responsive design, it ensures your website opens correctly and perfectly on any mobile device which opens the doors to attract thousands of users to your site, which improves your SEO score. How? The next point answers your question.
  • Website Usability – Do you know how Google determines your site’s quality? It is determined by the amount of time a user spends on your site. The higher the time, the higher the ranking. When will someone spend more time on your website? When it is easy to navigate, this is achieved by having a responsive web design. If you are giving an excellent user experience, the customers will come back to your site and increase your site page quality and hence your ranking.
  • Page Load Time – One other important parameter on which Google ranks your site is – page load time. How does it fit in with responsive design? The desktop version of the site may have a lot of information on a single page. However, that is not a good idea in a mobile version – a user may be baffled with so much information on a small mobile screen. Also, loading so much information on a single page on a mobile device increases the page load time. Responsive design ensures users see a condensed version of your pages that are smaller and easy to load.
  • Bounce Rate – When a visitor comes to your site and exit the website after spending very little time or exit immediately, it is known as Bounce Rate. Google notes the difference of entry and exit time of each visitor and accordingly ranks your website. If you have a higher bounce rate, Google assumes your site is not useful for visitors and reduce your ranking. For the same reason, you should have a responsive web design that lowers the bounce rate and improve your rank.
  • No Duplicate Content – Before responsive designs were popular, businesses used to create two different versions of their website – one for desktop and the other for mobile to give a better user experience. There is a significant issue with this approach – Google considers the two versions as two different websites and marks the website as ‘website with duplicate content’ which lowers your Google ranking. With responsive design, you can create a single website that fits on any platform.

It won’t be wrong to say if you don’t have a responsive website, and your growth is related to your website, the chances of your success are bleak. Having responsive design improves the SEO, which ensures more people visit your website, and you get more business.

February 17, 2021 Digital Marketing No comments yet
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