How are responsive web designs beneficail to SEO

How Are Responsive Web Designs Beneficial to SEO?

Today, most people do not open a desktop to browse a website or perform any web-based activities. Most people prefer to do web-based activities instantly on their mobile phones. Every business must ensure they have a responsive website, given this mindset of people.  There are lots of advantages to having a responsive website.

In this article we’ll look at how responsive websites are beneficial to SEO. Below are 5 SEO benefits for responsive design:

  • High Mobile Traffic – You don’t have to do any research to conclude that today most of the websites are browsed on mobile. When you go with responsive design, it ensures your website opens correctly and perfectly on any mobile device which opens the doors to attract thousands of users to your site, which improves your SEO score. How? The next point answers your question.
  • Website Usability – Do you know how Google determines your site’s quality? It is determined by the amount of time a user spends on your site. The higher the time, the higher the ranking. When will someone spend more time on your website? When it is easy to navigate, this is achieved by having a responsive web design. If you are giving an excellent user experience, the customers will come back to your site and increase your site page quality and hence your ranking.
  • Page Load Time – One other important parameter on which Google ranks your site is – page load time. How does it fit in with responsive design? The desktop version of the site may have a lot of information on a single page. However, that is not a good idea in a mobile version – a user may be baffled with so much information on a small mobile screen. Also, loading so much information on a single page on a mobile device increases the page load time. Responsive design ensures users see a condensed version of your pages that are smaller and easy to load.
  • Bounce Rate – When a visitor comes to your site and exit the website after spending very little time or exit immediately, it is known as Bounce Rate. Google notes the difference of entry and exit time of each visitor and accordingly ranks your website. If you have a higher bounce rate, Google assumes your site is not useful for visitors and reduce your ranking. For the same reason, you should have a responsive web design that lowers the bounce rate and improve your rank.
  • No Duplicate Content – Before responsive designs were popular, businesses used to create two different versions of their website – one for desktop and the other for mobile to give a better user experience. There is a significant issue with this approach – Google considers the two versions as two different websites and marks the website as ‘website with duplicate content’ which lowers your Google ranking. With responsive design, you can create a single website that fits on any platform.

It won’t be wrong to say if you don’t have a responsive website, and your growth is related to your website, the chances of your success are bleak. Having responsive design improves the SEO, which ensures more people visit your website, and you get more business.

Drive Business Growth with the help of IoT Apps

Drive Business Growth with the help of IoT Apps

Technology enables millions of devices to interact with each other each day. Internet of Things is here and is fast making its way across various industries. The technology is still evolving, connecting devices to people and other gadgets.

You can’t have failed to notice that the Internet of Things is everywhere these days. The IoT is set to be one of the biggest trends of the next few years, promising a revolution in everything from how we use energy to how we buy milk.

Where are that spot these days where we can’t see the internet of things? Nowhere. The biggest trend of the decade is IoT and it will be for the next few years. It will bring a revolution from how to control traffic to when to buy groceries.

We have witnessed that desire for connectivity has gone a little overboard with a smart toothbrush to the juicer, refrigerator, television, watches, and the list goes on. There are some of the IoT ideas that can change the world’s perception of looking at things completely like Amazon Alexa and Google home. They can control almost all the electric gadgets in your house like AC, TV, lights, etc. Another example is self-driving cars, they are completely reliant on the sensor of IoT regulate when to start and stop if there is an obstacle. Near 90 million US adults have smart speakers, an example of how IoT has become part of our life.

The Internet of things has come far away. There are smart cities wherefrom traffic to electricity, everything is regulated on IoT. Enhance efficiency and react to problems on a wide scale.

According to research, around 2.5 billion people are connected through 31 billion gadgets connected through IoT. Well, business firms can benefit from IoT in a number of ways, right from automating their systems to enhancing the purchase process. Leading marketers have termed this seamless mechanism as ‘hyper-connectivity’, quite rightly.

Let’s have a look at how IoT application development can transform your business density.

Transforming the Business:  

 IoT can improve employee efficiency, track supply chain, assets, and operations, deliver a better customer experience. It can connect people, processes, and applications so that changing conditions can be quickly adapted. IoT has bought a completely revolutionary method of data collection. It is also embedded with the predictive maintenance algorithm. Any industry transformation can be done from IoT.

Enhance Efficiency:

IoT comes with the possibility of automation. Smart offices use many connected devices that manage, control, and monitor different operations across the business. These automated repetitive tasks done by the IoT can improve the productivity of employees. It can free up the time of employees so that they can focus more on complex work.

AI assistant can well organize tasks all day by learning habits and linking with other devices to become part of the IoT ecosystem. It can help employees to manage their schedules and use time effectively

Leveraging customer experience

Customer experience is a key issue, determining the ability of a firm to keep its customer base intact. Various companies are relying on established professionals for IoT application development. It helps to provide the customers with the type of experience they would expect from the company. For instance, have a look at the automotive industry. The vehicles are integrated with smart technologies to provide the location and diagnostic data to the users. They also furnish usage data like the speed, fuel consumption, and lengths of the trips. Again, logistics companies use the internet of things for their customers, enabling them to keep a track of their shipments. The concept of real-time information and updates has received a consolidated form with the advancement of IoT.

IoT has the power to turn the information into unmatched opportunity, a wealth of experiences, and actionable insights for business. All you need is right connected communication

Optimum utilization of assets

At times, business firms are unable to keep a record of their assets, which may lead to the under-utilization of the resources. This includes their tools, machinery, and equipment. Through an automated system, you will be able to keep track of your resources, utilizing them in the right way. Apart from this, it is also easy to detect faults in your assets when you have a refined mechanism to assist you. Today, the reputed platforms for IoT incorporate the technology for retail firms, manufacturers, utility, hospitality, and transportation industries.

Enhanced security System: 

IoT does more than just allowing you to observe the offices and places from different locations. Smart Cameras are integrated with IoT. It can recognize the faces, hence if it finds an unfamiliar person or found someone entering the office at odd times it will send you an alert. It prevents robbery and increases security

Conclusion: 

In our, all life spheres Internet of things has extended. The IoT unite data, people, machines and process to make the networked connections more valuable

There will be more evolution in IoT for small and medium businesses. Naturally, the use of devices will increase, and hence devices connected with IoT will increase, with increasing usage efficiency of its implementation will keep on rising.

If you would ask anyone that which business is beneficial with the implementation of IoT? The answer will be Any.

Incorporate IoT software into your business? Contact Reinforce Global Now!

Revamp your e-commerce website to Increase Online Sales

Are you eager to increase your organic search traffic?
If the answer is yes, then get set to experience the powers of SEO with us. While e-commerce websites might seem like a big headache to you, an effective architecture of information, best SEO acquisitions, and content marketing strategies can make a huge difference in your sales and revenue. All you need to do is focus on the overall appearance, the user experience, and the strategies that can make your sales go up within a few days.
Here we have discussed some implementable strategies, if adopted it will assist you in increasing your website’s conversion rate.

1. Make the website user friendly:
First let talk about us, if we are buying or surfing online how long you would be on the website which does not have proper navigation, easy buying option or call to action? The answer is not more than a second.
Keep your website simple and user friendly. Also, you can give a call to action button or chat boats for quick help. Keep your social media handle so that customers can trust you. Even if the customer’s intent is not buying then only he/she can browse your website and it increases the credibility.

2. Product Images, video and Description are Important Players
Another question for you is what is the main influencing factor of online shopping? I know the answer this time also, An Image. Online shopping is all about the visual experience. Put images and videos of the product to give a better idea to the customers. Put the Videos showing how to use a product or different usage of a single products, show the different angles of the product etc.
Description of the product plays an important role too. The second thing we look for after an image is description of the product. Description authenticates the assumptions that have made by customers from images of the product.

3. Create a Good Internal Link Structure
Internal linking is one of the strongest weapons in SEO. However, in order to achieve better search results, your emphasis should not be just on the ‘link building’ but ‘link architecture’. Apart from being search engine friendly, your internal link structure should be user-friendly as well. One of the ways in which you can do all this is by linking products to their respective category by taking into consideration both the user perspective and SEO optimization.

4. Focus on the Category Pages
If there are any other pages as powerful and important as the home page, they are the category pages. Treat all your category products as individual home pages that contain the relevant product data. Add emotional content on your category pages so as to connect them with your products. Be specific with your tags and strategies while sharing your products on social media.

5. Share User Reviews and Feedback
Did you know that featuring product reviews and testimonials on your website can increase your sales up to 18%? If studies are taken into consideration, around 40.9% of the customers give more emphasis on feedback and product reviews while making an online purchase.
One pro tip is to pick out some of your best reviews and showcase them on your home page to increase the credibility of your website.

6. Don’t Underestimate the Internal Site Searching
Even most of the experts at times underestimate internal site searching and as a result, end up in losing sales. Make sure that people who search with a wrong spelling, hyphenation, synonym, or error in spacing are taken to the appropriate pages. Track the keywords with which the people are searching for products on your website and also the revenue that they generate. Count popular searches, optimize your internal search, and test your website to get more traffic.

7. Prime the mobile view:
Most of the traffic on the e-commerce website is from a mobile device. Hence ignoring mobile devices can be a Himalayan blunder. Mobile devices have wrapped us around the fingers and that is why more than half of internet shopping is done from the mobile.

8. Create Your Content Strategy Based on the Search Data
Content marketing has become an important part of the SEO strategy to target and penetrate the eCommerce market. The best content is based on keyword analysis and research. Business giants who harness more profit and revenue only create content that matters to their customers.
It is not necessary that it have to be about your product but it can be about what is trending in the market, a topic that has been discussed on social media. The ultimate goal is to it should interest your niche audience.

9. Security is a Vital Feature
In this complete digital era people are concern about their finances as well as personal data. When customers provide you their details it is the responsibility to ensure them that it is safe to shop from your website. You can do this by putting the logos and texts that certify that you comply with the security standards.

Conclusion:
We hope that these strategies will help you in achieving more traffic and generate more revenue for your business. If you want to connect with the experts, contact Reinforce Global Services, a Custom Software Development company